New Upgrade By Epom — The Improved Email Advertising

WARSAW, Poland - April 2, 2013 - PRLog -- Epom today announced an update to email advertising solution. This service enables high quality advertisers to promote their ad campaigns through emails. Agencies and companies can reach into developed, niche markets through a trusted source and recipients hear about products and services relevant to their interests.

For a long time already, email remains one of the most efficient channels for connecting businesses with audiences.  Available to all clients of Epom Ad Server, the improved email advertising solution helps advertisers to make more money from their email campaigns and spend less effort.

Due to the convenient navigation Epom Ad Server developed, it has become especially easy to find and contact the most relevant companies via an email or newsletter. Targeting options within the email advertising solution are the same as for display advertising, and include targeting by country, language, IP range, day of the week and time range among the rest.

As to the quality of email campaigns, there's a plenty of banner formats that can be used within Epom's email advertising solution, so the promotions are perceived more like valuable extra content, rather than annoying advertising. All these banner ad formats are customizable for smartphones and tablets, so the campaigns can be launched on mobile.

Moreover, Epom offers its clients an advanced analytic tool allowing to track all impressions, clicks and other actions for deeper analysis of the ad campaign results.  

“We’re excited to present our customers with an opportunity to monetize their emails with the help of a really nice-looking advertising.” - claims Anton Ruin, CEO at Epom. “We understand it perfectly well that the future of advertising is all about high-quality content, and our recent upgrades are a significant step forward in that direction.”

“Email is often underestimated as a channel for direct ad sales.” - he adds. “Epom Ad Server has already recommended itself as a popular platform for selling ads on websites, so we have seen sense in supporting email advertising too. From now on, in just a few clicks, advertisers will be able to get exactly the newsletter spaces they want, and monetize emails.”

About Epom:

Operating since 2010, Epom is a global developer of ad serving and managing solutions for publishers, advertisers, multi-site content and advertising networks.

Epom makes it possible to run

display, video and mobile ads all in one place, thus saving its clients time and efforts, and bringing more profit. Epom is a massively scalable platform able to serve any needed volume of impressions.

To learn more, visit http://epom.com