TANG Kids Movement gains enormous support with 23,000 toys collected in just 63 days

April 2, 2013 - PRLog -- Take your kids over to the Tang Stand and let the Kids movement unfold while they witness real life donations. Head to the stand and be a part of this unique and noble initiative that attempts to create a Guinness World record for the ‘Largest Toy Donation’.
Designed to encourage children to do good for less-privileged kids in the region through a simple, yet precious act of donating a toy, Tang has now launched donation centers in malls across KSA, UAE and KUWAIT where parents and children can have the option of making a personal toy-donation whilst also being able to play online games at the location, earn points and purchase virtual toys for donation.
Kids can also donate toys by logging onto www.tangdogood.com, play one of three, fun-filled, online games and earn points. Using these points, the child can donate a virtual toy. For every virtual toy, TANG will purchase an actual toy and donate it to the charities on behalf of the child.
The campaign was rolled out across the GCC in January 2013. The online donations to this campaign have already received over 23,000 toys, just a few thousands away from the record breaking position.
All the toys that are collected during the campaign will be distributed amongst the four of our charities partners in the region. In KSA, it will be distributed to the less privileged children through KAFEL and ENSAN.
The activation is taking place at the following locations in KSA:
In Jeddah:
Red Sea Mall: 21st – 22nd March 2013
Mall of Arabia: 27th – 29th March 2013
Andalus Mall: 2nd – 5th April 2013
Aziz Mall: 10th – 12th April 2013
In Riyadh:
Riyadh Gallery: 21st – 23rd March 2013
Hayat Gallery: 27th – 29th March 2013
Ghornata Mall: 3rd – 5th April 2013
Othaim Khorais: 10th – 12th April 2013
 
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About Mondelēz International
Mondelēz International, Inc.  is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012. Mondelēz International’s portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, TANG powdered beverages and Trident gums.Mondelēz International has annual revenue of approximately $36 billion and operations in more than 80 countries. Visit www.Mondelēzinternational.com and www.facebook.com/Mondelēzinternational.