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Follow on Google News | TANG Kids Movement gains enormous support with 23,000 toys collected in just 63 days• Only 7,000 more toys required to create a Guinness World Record • 66 days still to go for the Largest Toy Donation – Kids Movement by Tang!
By: Golinharris Jeddah Designed to encourage children to do good for less-privileged kids in the region through a simple, yet precious act of donating a toy, Tang has now launched donation centers in malls across KSA, UAE and KUWAIT where parents and children can have the option of making a personal toy-donation whilst also being able to play online games at the location, earn points and purchase virtual toys for donation. Kids can also donate toys by logging onto www.tangdogood.com, play one of three, fun-filled, online games and earn points. Using these points, the child can donate a virtual toy. For every virtual toy, TANG will purchase an actual toy and donate it to the charities on behalf of the child. The campaign was rolled out across the GCC in January 2013. The online donations to this campaign have already received over 23,000 toys, just a few thousands away from the record breaking position. All the toys that are collected during the campaign will be distributed amongst the four of our charities partners in the region. In KSA, it will be distributed to the less privileged children through KAFEL and ENSAN. The activation is taking place at the following locations in KSA: In Jeddah: Red Sea Mall: 21st – 22nd March 2013 Mall of Arabia: 27th – 29th March 2013 Andalus Mall: 2nd – 5th April 2013 Aziz Mall: 10th – 12th April 2013 In Riyadh: Riyadh Gallery: 21st – 23rd March 2013 Hayat Gallery: 27th – 29th March 2013 Ghornata Mall: 3rd – 5th April 2013 Othaim Khorais: 10th – 12th April 2013 Ends About Mondelēz International Mondelēz International, Inc. is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in Oct. 2012. Mondelēz International’ End
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