Cable Croc throws out the traditional business model

DROMORE, U.K. - April 2, 2013 - PRLog -- Cable Croc throws business models out of the window.

The traditional model of business incorporates a plan, detailed financial forecasts, a production timescale, a marketing model and a well thought out sales strategy. The folks at Cable Croc however thought a quick spreadsheet, a morning of ‘doodling’ and an afternoon on social media would be enough to launch their business.

Cable Croc is a simple device designed to keep the cables you use occasionally, on your desktop, without sticky pads, bull dog clips, weighted clamps or other assorted novelties. Its’ simplistic design makes it incredibly practical while not taking up space on your desk.

“We simply wanted to get the product ‘out there’ and see if people liked it” said Michael Thompson, responsible for launching the Cable Croc. “I’ve worked with brands for over fifteen years and there are always lengthy processes to go through in terms of planning, production and marketing but I wanted this to be different. It appeals to techies like myself and ordinary people with lots of gadgets and devices in their office so I figured we could build a minimalistic business model and simply ‘go to market’ which we have successfully done.”

To prove the theory, Cable Croc has a very straight forward website and a presence on five of the most popular social media channels, all of which were built in a single afternoon. The speed of market entry via the Internet still eludes many businesses but Cable Croc is all about the end user and giving them a cool product which simply works.

Cable Croc was designed and prototyped within a month and available for sale just one day later. Full scale production began within a week of the first sale.

For more details press can contact Michael Thompson, info@cablecroc.com

UK: +44 (0)7899 894205

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