Cutting Edge Pizza owned Little Caesars Pizza Restaurants Premiere New DEEP!DEEP!™ Dish Pizza

April 1, 2013 - PRLog -- DETROIT — Little Caesars Pizza, the largest carry-out pizza chain in America and home of the $5 HOT-N-READY® pizza, is unveiling the biggest product introduction in the company’s 54-year history: the new DEEP!DEEP! Dish pizza.  Each delicious slice of the eight-corner, large pizza features a crunchy crust with caramelized cheese edges and is topped with pepperoni and cheese. Starting today, the new DEEP!DEEP! Dish pizza is available at all Cutting Edge Pizza owned Little Caesars restaurants (www.cepizza.com/locations)

The DEEP!DEEP! Dish pizza will be a fixture on Little Caesars menus nationwide for only $8 plus tax. This craveable new choice gives pizza enthusiasts big flavor, while deepening the company’s commitment to value, quality and convenience.

“For more than 50 years, Little Caesars has been all about pizza,” said Little Caesars Pizza President and CEO, David Scrivano. “When we set out to create a new deep dish, we wanted it to have an incredible taste, epitomize quality, and fit the tremendous value and convenience Little Caesars is known for. Whether you're a Little Caesars Pizza fanatic or trying our pizza for the first time, I think you’ll be impressed by our new DEEP!DEEP! Dish pizza.”

“I have been testing the new Deep!Deep! Dish pizza in my stores and all signs indicate this pizza should be another customer favorite!” said Terry Huffman, owner of Cutting Edge Pizza, LLC. “I’m excited customers nationwide will now get to experience this great quality product.” We are very excited to offer this in all our franchised locations in the Charlotte, Raleigh, Greensboro Winston-Salem, Hampton-Roads Tidewater, Baltimore and Hartford areas.

Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal later known as Pizza!Pizza!®, introducing the revolutionary $5 HOT-N-READY® concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products like Crazy Bread®. This year Little Caesars is innovating again with the DEEP!DEEP! Dish pizza. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style pizza — a rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan coated with olive oil. Styled after the assembly line trays first used to make deep dish pizza in the Motor City years ago, our modern adaptation of this pan is made in the USA exclusively for Little Caesars and is designed to deliver the same Detroit-style crunch. Little Caesars Pizza is the first national chain to introduce Detroit-style deep dish pizza to its core menu in all 50 states.