PaperCraft, Inc., a branding specialist, offers tips for small businesses to boost their growth

FAIRFAX, Va. - April 1, 2013 - PRLog -- Fairfax, VA-- March 29, 2013. We often judge the success of a business by its growth. If a company is constantly acquiring new employees, then it is known to be “growing”. According to a report released by the small research firm, Moody’s Analytics, small businesses with fewer than 20 employees have had only 3.4 percent growth since 2010, while businesses with over 20 employees have grown nearly 8 percent.

1) Small businesses have to compete with larger organizations to be seen, recognized, and remembered, all while having a smaller budget. PaperCraft, Inc (http://www.papercraftinc.com/)., a specialist in branding for small businesses, offers 3 tips to help small businesses boost their growth:

2) Put your logo on everything: Anything that is received by the public should be branded with your company name and logo. This includes business cards (http://www.papercraftinc.com/product/business-cards), letterhead, envelopes, labels, folders, brochures. The more places you are, the more chances of being seen.  

3) Use Promotional Items (http://papercraftinc.com/group/promotional): Using promotional items to attract customers is effective and cost-effective. If you give people things that they can use, chances are they will keep them and remember you for a long time.  

It’s an investment in your business: Many companies put branding on the back burner because they think they think their money may be better spent elsewhere or that they don’t “need” it. Branding will increase visibility, awareness and ultimately revenue, so think of it as an investment in your brand.  

According to Lang Gibson, National Sales Director of PaperCraft, “Small businesses need to understand the importance of investing in their brand. Large companies weren’t well known from the start; rather they made themselves well-known by investing in and expanding their brand. Why should you be any different?”

PaperCraft, Inc. is a nationwide provider of branding, printing, and corporate paper supplies for small businesses and corporations. In business for 22 years, PaperCraft is experienced in high quality branding and printing services. Editors can contact Bhavna Bhatia at 703-978-6500.