Today, the consumer can choose from a huge selection of cases that minimize the impact of a modest fall. Some even boast compliance to military specifications for water resistance and impact absorption (MIL-SPEC 810F and 810G).
As popular and well designed as these cases may be, they only address the symptom - the phone hitting the ground or landing in water. In addition, even those meeting the MIL-SPEC do not protect the phones in all instances. What is needed is a case that addresses the actual problem - the phone slipping from our grasp in the first place.
BungeeCase™ solves this problem head on. At first glance, it looks like many of the incumbent tough cases, with a polycarbonate inner shell and a silicone rubber outer cover. However, hidden from view, is an integrated, retractable cord attached to a wristband. The wristband, accessible at the base, slips over your wrist in an instant. Should the phone slip from your grasp, it acts like a bungee cord, preventing the phone from falling. When not in use, the cord and wristband retract back into the case.
You can view the BungeeCase™ YouTube video at: http://youtu.be/
This simple yet ingenious design is the brainchild of serial inventor, Dave Wares. He came up with the idea in late 2012, in an effort to resolve an issue he was having with his 5th grade son. The local elementary school was promoting their BYOD (Bring Your Own Device) program, encouraging students to take a mobile device to school to read eBooks during class, to help minimize the number of hard copies the school needed to purchase.
Many of the students in his son’s class were participating, taking media players, smart phones or tablets to school. His son felt he was missing out, and so was eager to take his iPad to school, but Dad was not so keen. Wares had previous run a mobile device repair business, and was all too well aware of what might happen to an iPad in a classroom full of fifth graders, even inside a protective case.
An idea began to form, and after several months and about twenty prototype designs later, BungeeCase™ was born. His son now goes to school with an iPod Touch 5G inside a BungeeCase™, and so far there are no accidents to report. In fact, many of his classmates now want a BungeeCase™ too!
With a provisional patent application filed and a company established, Wares was determined to gauge the true level of potential demand, beyond the highly encouraging anecdotal evidence already received. Google had recently launched a new online service, Google Consumer Surveys, which had predicted the outcome of the 2012 US Presidential elections more accurately than all but one of the leading national polling firms.
Wares commissioned a survey of 1,000 US adults, representative of the US population, to estimate the consumer demand for the BungeeCase™. The results far exceeded expectations, with the survey showing that 9.6% of adults were either “Likely” (4.0%) or “Very Likely” (5.6%) to purchase a BungeeCase™. All the more impressive when you consider that 50% of the US adult population do not yet own a smart phone, and no one brand is reported to command more than a 5% share of the smart phone case market.
BungeeCase™, the best case for iPhone 4 / 4S and iPod Touch 5G are now available in various colors at the company’s secure, e-commerce website: www.bungeecase.com. More models and color combinations are under development, and will be announced within the coming months.
When asked about the next steps for the product, Wares responded “The initial goal was to get the online store up and running. We went live on March 27th and are already off to a flying start. The next step is to partner with companies interested in licensing the IP or distributing the BungeeCase™. Inquiries are very much welcome.”