Idea-Links: The New Creativity by Jim Link Receives Top Honor: Best Debut Business Book for 2012

Reader Views names Idea-Links: The New Creativity by Jim Link Best Debut Business Book for 2012. After years of helping some of the world’s biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle, generate and market new ideas, Link recognized the need for a new way to teach creativity. He authored Idea-Links as a way to spread his unconventional approach to a broad audience. His dynamic presentation style is translated into a book that is engaging and informative.
 
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MINNEAPOLIS - March 27, 2013 - PRLog -- This week, Reader Views, one of the nation's leading book review websites, announced their much-anticipated 2012 Literary Award Winners.  Idea-Links: The New Creativity by Jim Link took home top honors for Best Debut Business Book for 2012.  

The Reader View Annual Literary Awards aim to identify books providing the most compelling and enjoyable insight into modern business issues.  Selections are based on an exhaustive and rigorous reader review and jury process. The judging team is comprised of reviewers from the United States and Canada who are experts in their fields.

“It’s gratifying to be recognized considering the quantity and quality of business books released this past year,” said Jim Link, author of Idea-Links: The New Creativity.  “CEO’s recently identified creativity as the number one leadership competency of the future; I’m thrilled I could bring something new and exciting to the genre of books on creativity and innovation.”

After years of helping some of the world’s biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle, generate and market new ideas, Jim Link recognized the need for a new way to teach creativity.  He authored Idea-Links: The New Creativity as a way to spread his unconventional approach to all employees, regardless of their level, industry or functional area. His dynamic presentation style is translated into a book that is engaging, informative and surprising.

Idea-Links: The New Creativity challenges the conventional wisdom that analytical people can’t be creative. According the Link, just the opposite is true. “The most creative people I work with are highly analytical, but in a different way than most folks. They use their analytical powers to create a storehouse of creative raw material which I call idea-links,” said Link.  “The great news is anyone can learn to mimic their behavior and create idea-links themselves. The book teaches them how.”

Idea-Links: The New Creativity is available in both printed and e-Reader versions through all major online book retailers.  For more information about Idea-Links: The New Creativity visit: http://thenewcreativity.com/.  To inquire about Jim Link’s speaking and training opportunities visit:  http://www.idea-link.com/.

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Jim Link is an international speaker, new products guru, and author of the award-winning business book, Idea-Links: The New Creativity.  Since starting one of the world’s first idea companies in 1994, he has brought new thinking to more than 70 companies across 160 different product and service categories. Developed over thirty years of hands-on new product innovation, Link's approach to creativity and idea generation has attracted many of the world’s biggest corporate innovation leaders, including 3M, Cargill, General Mills, New Holland, and Nestle. His carefully developed methods have brought proven success and his engaging speaking style consistently earns him rave reviews.

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