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Follow on Google News | Wave Sport Promotes Whitewater Initiatives with 2013 SponsorshipsBy: Wave Sport “For nearly three decades, Wave Sport has been at the forefront of all things whitewater, so it only makes sense that Wave Sport’s 2013 sponsorships support our big water obsession by giving back to the paddling community,” said Jessica Prescott, marketing manager for Wave Sport. “This year, Wave Sport is committing to world-class events, altruistic organizations, and inspirational individuals that foster this whitewater passion and lifestyle, and we are proud to partner with each opportunity on our roster.” Wave Sport Sponsorships for 2013: Events • Tallulah Fest (http://www.bbbpaddling.com/#! • GoPro Mountain Games (http://www.mountaingames.com/ • World Championships (http://www.freestylekayaking2013.com/ Video Projects Portraits – Wave Sport athlete, Kelsey Thompson is creating a series of narrative videos about the brand’s athletes in order to show the faces and personalities behind Wave Sport. Athletes will discuss things that are unique to their kayaking style and what fuels a passion for kayaking. The videos will also cover topics such as fear, the role adrenaline plays, and what makes running rivers so appealing to these athletes. Wave Sport is providing kayaks and support for the team. Birth of a Kayak – Following the creation of a kayak from the design phase through testing, manufacturing, production and ultimately use on the water, Birth of a Kayak by Team Wave Sport athlete Chris Wing and H2O Dreams aims to bridge the gap between the product and its consumer. Covering topics about innovation, the design feedback loop and the long-term testing process, Birth of a Kayak will be an educational resource for Wave Sport kayak enthusiasts. Wave Sport designers and athletes will be closely involved in the creation of the film and Wave Sport kayaks will be used throughout the filming process. Troubleshooter – Wave Sport athlete Chris Wing and H2O Dreams are offering an alternative to “how to” instructional videos with Troubleshooter, which teaches an innovative “how come” approach to freestyle paddling. Troubleshooter is geared towards advanced beginner and intermediate playboaters who are looking to take their playboating to the next level. Featuring Wave Sports top athletes, aspiring freestyle kayakers will learn how to simplify their technique and bring fluidity to their paddling as they refine their playboating skills. Wave Sport will provide kayaks for the video and support for Team Wave Sport. Organizations • American Whitewater (http://www.americanwhitewater.org/ • Team River Runner (http://www.teamriverrunner.org/) The athletes that make up Team Wave Sport (http://www.wavesport.com/ Check for updates throughout the season at www.wavesport.com and click Community (http://www.wavesport.com/ About Wave Sport: Wave Sport was founded in 1986 with a dedication to all things whitewater, and that philosophy holds true today. For Wave Sport, paddling is a journey whether over the course of a day or a lifetime. Some journeys are destined for a local, glassy surfing wave, while the journey for others may culminate in a first descent of some remote and enormous drop. For those who believe paddling is not just an activity, but a way of life, Wave Sport welcomes you to the ride. Join the Wave Sport Community (http://www.wavesport.com/ Wave Sport · Perception · Dagger · Wilderness Systems · Mad River Canoe · Adventure Technology · Harmony · Bomber Gear End
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