“A Scent of a Drag Queen” features the remaining seven contestants competing to become America’s next fabulous drag queen and winner of the grand prize including: a lifetime supply of Colorevolution Cosmetics, a one-of-a-kind trip, courtesy of AlandChuckTravel.com, the honor of headlining the drag race tour, featuring Absolute Vodka; cocktails perfected and a “cash money honey” prize of $100,000.
Upon returning from the first non-elimination in Drag Race history, Roxxxy and Coco are excited for the opportunity to get back to the grind. But the women have little time for rest as Ru immediately introduces this week’s mini-challenge called, “Whatcha Packin’”. This game is set up like a traditional matching game; however, the components of the game are far less than typical. Instead of matching cards, the ladies must match the colors of Andrew Christian brand underwear worn by more than 20 chiseled male models. Turns out Ivy Winters was packin’ more luck than the others, for she emerges the victor.
As the show progresses, the queens face yet another formidable task as they encounter their main challenge of the night: creating, marketing, and filming a commercial for their own signature fragrance. Many of the women experience difficulty mustering the creative spark it takes to succeed in this challenge. In the end, Alaska’s commercial triumphs over the competition and celebrity guest judges Aubrey O’Day of Danity Kane and Knotts Landing’s Joan Van Ark declare her the winner. This victory is quite the feat for Alaska as she has struggled to keep afloat in recent episodes. On the other end, Ivy Winters does not share the same fate as her fellow queens and she is eliminated. The decision takes all of the girls by surprise as Ivy was last week’s winner. This just goes to show that anything is possible on RuPaul’s Drag Race.
In addition to Colorevolution being featured throughout the 5th season of RuPaul's Drag Race; IBG Laboratories, the makers of Colorevolution, is collaborating with RuPaul on specialized private-label items that will be coming in 2013.
Viewers can catch the race with Colorevolution and RuPaul on LOGO channel on Mondays 9/8pm Central.
With the release of the new TV show there will also be a new television advertising campaign featuring Colorevolution. The ad campaign will provide a few lucky winners with over $1200 worth of makeup and application training. Details to enter to win will be on the TV commercial to coincide with the airing of the show.
Whether you go for a more natural look or have a flair for the dramatic try the Colorevolution cosmetic line, go to: http://colorevolution.com/
Colorevolution (http://colorevolution.com), an online retailer of 100% natural and pure mineral makeup offers a comprehensive selection of premiere, cruelty free cosmetics ranging from shadows, blushes and bronzers to foundations, primers and glosses which are all made in the USA. Not only does Colorevolution use a very unique blend of 100% natural minerals from the earth (Mica, Titanium Dioxide and Iron Oxides) that gives flawless coverage, but additionally provides a wide range of high definition colors that foster different looks from the natural to the dramatic.
For additional media information about Colorevolution and RuPaul's new line,
contact: Caren Lancona
B Scene Advertising Agency