Founders of Web startups, Drill argues, routinely invest too much money and time in building large, multi-faceted products rather than zeroing in on what makes an idea unique and marketable.
“No matter how revolutionary your idea, taking an all-or-nothing approach will deplete your energy, time and financial resources before your startup is even off the ground,” she writes. “Launching smart and lean requires homework and soul-searching. Without your MVP, you’re not ready to build.”
Drill, the marketing manager for Dolphin Micro, Inc., has seen this strategy work firsthand. A Colorado-based development company, Dolphin Micro has provided custom technology solutions for a number of successful Web startups including Brainscape, Golf Pipeline and May Designs.
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