InedibleArt Announces the Launch of the Pizza Umbrella to Benefit Food Bank

AUSTIN, Texas - March 22, 2013 - PRLog -- InedibleArt, manufacturer of fun and functional products resembling food, announces the launch of the Pizza umbrella to benefit the Capital Area Food Bank.

The Pizza Umbrella, designed in a painterly, impressionistic style with four popular toppings of pepperoni, mushrooms, green peppers and olives, measures 42” diameter. Lightweight but sturdy with 8 “slices” for support, the umbrella has a handsome curved wooden handle and wooden tips.

InedibleArt partnered with Steve Green, publisher of Pizza Marketing Quarterly (PMQ), to develop the umbrella. PMQ featured the umbrella via in the Product Spotlight section of the spring 2013 issue (http://www.pmqmag-digital.com/pmqmag/201303#pg60), directing buyers to its newly created website www.pizzaumbrella.com.  Steve said, “I’m excited and proud to debut this unique product, the first pizza umbrella in the industry. I expect high interest and brisk sales. The painting-like rendering that designer Barbara Fellman of InedibleArt created makes the pizza umbrella artistic…it’s definitely not cheesy.”

The PIZZArt Umbrella retails for $18.00 each. For resellers, a case of 60 umbrellas wholesale for $9.00 each. One dollar from each sale will be donated to the Capital Area Food Bank, providing 2.5 nutritious meals to Central Texas families. Barbara said, "To me, it's only natural that people who have the discretionary income to buy products that look like food should subsidize those who can't afford real food."

InedibleArt was formed in 2003 to create fun and functional faux foods. Other InedibleArt products include PiZZArt: potholders and hotpads resembling pizza; the “Mittisse” oven glove resembling a sub sandwich; the “Pie-Casso” hot pad; and the “non-candy” necklace.

For more information or to schedule an interview, contact Barbara Fellman at 512.296.4633.