PRLog (Press Release)
- Mar. 22, 2013 - DALLAS --
Contactless payments are being promoted by payment providers without necessarily being demanded by consumers. Aimed at displacing cash, which is generally disliked by merchants and financial institutions due to the costs of handling it (including security), contactless payments face strong competition from increasingly popular Chip and PIN debit card payments. Although contactless cards are the short-term future for low-value payments, they will over time converge with mobile handsets. Innovators such as Google and Apple have already launched NFC-enabled devices, and other mobile handset manufacturers will follow when acceptance of contactless mobile payments broadens. Many of the trials underway in various countries have been instigated by Visa and MasterCard. Mainly located in large conurbations, Visa payWave and MasterCard PayPass adhere to international standards, and both schemes are open loop, meaning that cards can be used in a wide range of retail outlets, and not just for payment for public transport or where proprietary readers are installed. Much of the trial activity is taking place in Europe, seen as the next region for growth in contactless payments. UK card providers have been the most proactive in the region in terms of card issuance, with over 19.6 million contactless cards in circulation at the start of 2012.
This report provides a comprehensive analysis of the contactless payments industry across the world
It provides current values and forecast analysis of contactless payments market size for 2012 and 2017
It details the different infrastructural, consumer and business drivers affecting the contactless payments market globally
It outlines the current regulatory framework in the industry
It details the marketing strategies used by various key players, including banks and card issuers across the world
It provides case studies of contactless payments systems in various countries
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to the contactless payments market
Understand the key market trends and growth opportunities within the contactless payment market in various regions of the world
Assess the competitive dynamics in the global contactless payments market
Gain insights into the marketing strategies adopted by key players globally in order to increase the volume of contactless payments
Gain insights into key regulations governing the contactless payments market all over the world
Complete report @ http://www.reportsnreports.com/reports/228587-innovation-...