Founder Michelle Price, a Rice and Stanford graduate in Electrical Engineering and author of "How to Buy Stocks Online", uses her fifteen year history in quantitative strategies and financial technology to bring the advisor/client relationship into the 21st century.
"Working with a fee only advisor is appealing to today's investors," says Michelle. "These advisors take the time to truly understand their clients, have a higher fiduciary responsibility to give suitable advice, and don't have the conflict of interest of giving advice on commission.
"What's not appealing is the extensive back and forth when you start working with a fee only advisor, the general lack of transparency, and lack of online tools which today's investors are used to. Price Capital is one of the few fee only advisors that solves these issues, appealing to modern investors."
Investors have a relationship with a live advisor at Price Capital, and use a Mint.com-style portal to aggregate and monitor all of their accounts -- including their credit cards.
Investors also benefit from regular performance reviews, and recommendations based upon Price Capital's global macro fundamental market model.
"I want my clients to walk away from every interaction with Price Capital with a feeling of getting their money's worth. Not only do my clients get a mobile financial portal, but they also get educational videos and articles that teach practical financial skills.
"Most importantly, clients have a relationship with a live advisor. I field questions about mortgages, choosing a college, how to finance a business, becoming a crowdfunding investor, and more. Clients truly get a life advisor when they join Price Capital."
For more information about Price Capital's services, visit their website at www.pricecapitalcorp.com.