International market research agency, SKIM, opens London office

LONDON - March 21, 2013 - PRLog -- As part of its global expansion plans, SKIM (http://www.skimgroup.com/), an international market research agency has opened an office in London.  SKIM is a choice-behaviour expert, specialising in solving complex business challenges for multinationals.

The company works with many of the world’s leading businesses across a wide variety of sectors, from FMCG (Procter & Gamble, Unilever), consumer electronics (Acer, Philips), healthcare (Pfizer, Bayer Healthcare, Lilly, Merck Serono), to telecoms (Vodafone, T-mobile, Sony Ericsson) and financial.

Its clients turn to SKIM’s marketing expertise to solve complex business challenges including pricing, portfolio and revenue optimisation, communications (claims and semantics), and innovation (from white space analysis to concept development and forecasting).

Karin Lieshout, Managing Director at SKIM explains how the opening of a London office is the next exciting chapter in the company’s growth story.

Karin said, “We have ambitious plans for SKIM and London will play a significant role in helping us to achieve our high growth expansion plans that have been driven by our strategy to be close to our customers. For over 30 years, SKIM has been providing cutting-edge market research solutions that help brands seize market opportunity and hedge risks.  These tough economic times have presented new challenges to global businesses, particularly around pricing, and SKIM has been at the forefront of navigating brands through this maze with our unique marketing expertise and suite of tools.”

She continued, “Debora Corfield, Research Director at SKIM will be heading up our London office.  Debora has an enviable track record in both qualitative and quantitative research, and an established reputation and is very much looking forward to driving the market opportunities that London presents.”

SKIM has an established reputation in Europe and the USA offering strategic insights, bespoke solutions and advanced market research tools.  The company’s worldwide market research experts enable SKIM to offer maximum knowledge sharing and collaboration.

As part of its knowledge sharing and to celebrate the opening of SKIM’s London office, the company will be hosting its 4th edition of SKIMspiration (http://www.skimgroup.com/skimspiration) on 16 April 2013, 4:30 p.m. – 7:00 p.m.   The company will be sharing the latest proprietary advances in market research along with expert insights on topics including common myths and truths about pricing, and how brands can help develop winning claims. This is a must-attend event for anybody involved in market research, branding, marketing, strategy and insight.  Register (http://www.skimgroup.com/contact-us?to=Abigail-Joffre) now for this free event as places are limited.

The new office is located at 1 Beadon Road, Hammersmith, London, W6 0EA.

Keep up-to-date with SKIM news on LinkedIn and Twitter.

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Editor’s Notes

About SKIM (www.skimgroup.com)

SKIM is an international market research agency offering strategic insights, customised solutions and advanced market research tools to support organisations in their development and review of marketing strategies.  

The company, which has offices in Rotterdam, Geneva, New York, San Francisco and London works with global multinationals in consumer, healthcare, consumer health, telecom, financial services and technology.  

SKIM is a member of the market research associations BHBIA, CASRO, EphMRA,  ESOMAR, MOA, MRS, PBIRG and PMRG.

For further information, please contact:

Laura Brown/Justine Smith

KISS Public Relations

T: 01223 911123

Laura@kisscom.co.uk

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