Here I’m going to reveal how one business has gotten particularly cute with their handling of clients. Custard is a full service digital marketing provider, with an impressive array of clientele.
The size of organisation that retains them means that headquarters, or lead departments, are often in London. This is why several of the account handlers work from Marble Arch.
Meanwhile, the rationale of manager director, Sam Allcock, was founded on keeping overheads minimal, by having their hub located where it takes advantage of frugal northern operating costs. The base at the Reebok Centre enables them to draw on and develop a pool of unparalleled talent from multiple universities. So they give more “internet prominence for your pound”.
On the suburbs of Manchester they first create a web strategy and design, but then move on to socially promote (and PR expose) even via traditional media …. Link building plays a part but an all-encompassing approach focuses on human engagement. This stuff can’t be automated.
Following your permission, they can hit a button on their telephone systems and record an entire conversation to forward to colleagues. So there are no ambiguities because all contributors to a campaign can hear precise demands, directly from the horse’s mouth. Now that’s accurate cooperation that brings excellent results that other agencies dream of! To guarantee this joined up thinking they’ve invested in advice and telephone systems from Abbey Telecom.
After investigating the alternatives, they elected to pick a Samsung OfficeServ and squeeze the voicemail in an advantageous way. People who buy into this expect all bases to be considered by a team that communicates well together. Verbal instructions need conveying accurately to a plethora of productive workers who focus on individual aspects of a project.
The good news is that it was all done on a shoestring, without expensive call recording equipment. It’s no wonder that they’re growing in leaps and bounds.
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