Cherrytree - Interscope Recording Artist Colette Carr Releasing Video for "Never Gonna Happen"

MALIBU, Calif. - March 20, 2013 - PRLog -- American singer-rapper Colette Carr, will be releasing the music video for the first single off the third installment of widely acclaimed SKITZSO EP collection. The single "Never Gonna Happen" written by Cherrytree Records owner Martin Kierszenbaum and Carr is set for release end of March. Martin Kierszenbaum (also a producer known by his pseudonym of Cherry Cherry Boom Boom) is a songwriter and producer as well as A&R for Lady Ga Ga, Sting, Keane, Tokio Hotel,Feist , Far East Movement, and Colette Carr.

The Video directed by Mikey Easterling aka “Talkboy TV”, an American music video director, has written and directed music videos for artists including Shwayze, Colette Carr, Sky Blu, Mod Sun, Toni Braxton, Terraplane Sun, Kat Graham, and Riff Raff among others.

Talkboy TV specializes in music videos, commercials, reality TV and feature films. Producer Jaala Ruffman and Director Mikey Easterling helm the award-winning Music Video Department. Talk Boy TV has created content for clients such as; Interscope Records, Cherrytree Records, Oxygen, Fremantle Media, Perez Hilton, MTV, Teen Nick, Razor & Tie, Sumerian Records, Big Bad University, Oakley, Continental Tire, Muscle Milk, New Era, and many more.

Colette Carr, is such a dynamic and improvisational artist who is in up-to-minute contact with her audience, so much so, that for the first time ever, Cherrytree Records has been making Colette's music available to her fans as fast as she records it. The label is releasing The Skitszo Collection (her debut album) in four EP installments, with a new EP releasing every 2 months culminating in a 5th (the CD of the full album plus 4 new songs).

The reasoning behind this release approach is that Colette is so improvisational and in-the-moment that Martin Kierszenbaum of Cherrytree wants to match the delivery method to her audience with her spirit and flow. This is a pioneering new way to release music from a pioneering new Cherrytree artist.

The first single of the album, "(We Do It) Primo", was released on May 11, 2011. The song was number one on Billboard's "Uncharted Chart." The single, "SEX (feat, New Boyz)" was released December 13, 2012 and peaked at number 104 on the "US iTunes Pop Chart."The third single, "Like I Got A Gun", was released on June 6, 2012. The fourth single “F-16” was released on November 13, 2012 as a part of Skitszo, Part 1. The music video was released on December 11, 2012. Skitszo Part 1 peaked at number 12 on EQ Music's "Top Albums of 2012" chart. The fifth single "Why Are You Leaving" was released January 8, 2013 and music video was released on January 24, 2013.

"Skitszo" is a tribute to Carr's uncle, who was schizophrenic. "“It’s also a tribute to my uncle who suffered from schizophrenia, but more than that it’s a tribute to the man who showed me what true and pure creativity was before he passed away two years ago," said Carr. She described the style of the album as, "musically schizophrenic." Her uncle also inspired the video for Carr's previous single, "Back It Up."

On July 9, 2013, the full physical album will be released, featuring all the songs from the EP's, plus four new ones. Carr will also release video's for each of the EP's.

Skitszo, Part 1

"Skitszo Part, 1" has received positive reviews from music critics. ArjanWrites.com called Carr "A musical chameleon who can spit a rhyme, own a dance beat, belt out a lullaby and deliver a catchy pop hook," and also said, "It's nearly impossible to put a label on Colette Carr's music, but if there's one word to sum up her unique point of view it's that she's fearless."

"Artist Direct" also gave the EP a positive review. They described Carr's sound on the album as, "A unique combination of singing and spitting ("spinging"), is a wickedly inventive set of pop, hip-hop, and electro-pop."

EQ Music Blog also gave the EP a positive review, "Seriously, if the rest of Colette Carr’s album turns out as good as “part one”, then we are in for quite a wallop. 'Killswitch' hammered its way into my top ten tracks of the year and the hard-hitting “F-16″ proved that white female rappers aren’t to be dismissed. One to watch." They named "Like I Got A Gun" and "Killswitch" as the choice tracks.

Skitszo, Part 2

"Examiner.com" gave a positive review, saying "'Skitszo Part 2' is a wickedly inventive set of pop, hip-hop, and electro-pop." They also called Carr a rising star.

http://www.youtube.com/watch?v=kYyU73MkSe4