Launch of ‘The Kirana Shop’by Ragini Mehra

NEW DELHI - March 20, 2013 - PRLog -- Media Information

Launch of ‘The Kirana Shop’by Ragini Mehra

Amid the flash of cameras and the hearty applause by guests, Ragini Mehra, known for her aesthetic sense and holistic lifestyle had the perfect occasion to launch her new venture, ‘The Kirana Shop’ with a diverse and varied range of Organic & Natural food, wellness products and lifestyle accessories. Ragini Mehra is inspired by the original Kirana Shops, which were family businesses that ran on an in-depth understanding of the buying habits and needs of the communities and families they served.

'The Kirana Shop', is an endeavor that will also empower women and isolated communities educating farmers about the ways and benefits of producing organic products, which substantially benefits them financially also and helps to sustain the age-old emotional connect they have with their land.

To advise people about the benefits of the products as well as about individual needs to suit respective lifestyles and health requirements, The Kirana Shop will have an in-house expert, as well as a manual for all those who want to learn more about health and fitness with pure and organic consumption and lifestyles.

The celebratory event had socialites, opinion leaders, intellectuals, artists, corporate and other supporters of the organic movement like, Rina Dhaka, Stephanie Oberoi, Neera Nath, Chhaya Sriram, Divya Burman, Anupam Poddar, Karan Singh, Mini Shastri, Shabhnam Sahni, Sheyna Baig, Dave Chang, Shibani Thukral, Shakti Callikan Currimjee, Karam Singh, Jaidip Khurana, Latika Arya, Madhoor Kapoor, Freny Billionaire, Gitanajali Mathrani, Kajoli Khanna, Himmat Rana, Amit Lata among many other guests who expressed their enthusiasm about the availability of pure foodstuff and beauty product with the launch of Ragini’s new venture.

Ragini Mehra, Wellness Consultant & Partner, Silhouette Hair and Beauty at The Oberoi stated, “The Kirana Shop wants to bring the same kind of experience back into grocery shopping, but with an all-organic, all-natural and healthy wholesomeness. I have individually selected the various segments of the produce and merchandise available with us. From farm fresh produce to potted herbs, crockery to organic crisps and snacks, natural soaps to organic spices... everything one needs to change to a healthier, more sustainable lifestyle will be available here. Plus, we will make this option available to all in the city at affordable prices.”

With the growing awareness about organic consumption and the rising demand, The Kirana Shop is a model that Ragini Mehra aims to replicate in other areas of Delhi as well as in other metros through investment as well as the franchise model.

For further information please contact:
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