RNT Advisory - Storm Patrol

 
VIENNA - March 19, 2013 - PRLog -- The media was under scrutiny of late when it appeared that footage recorded with phones and information on the 'Superstorm' in America was first reported by people using social media.

This medium has become such a strong force in our world that it beats the television, radio and newspaper producers to it when it comes to delivering news fast. It is so accessible and immediate that it delivers the information followed by reactions, responses and conflicting arguments before the TV companies have even sent out a film crew.

The problem is that often the "news" is merely an opinion or the feelings of one member of the public, there may be false accusations, statements and information posted on the internet that is available to the world. This can present problems when it comes to the truth being known, the media companies have a lot of work to do to keep up with these social media sites in order to keep the peace and deliver the facts.

At RNT Advisory they have a huge team of researchers based internationally looking constantly at the social media and following the trends and patterns. "It is such an interesting way and method of being able to hear the voice of the people, we can get an understanding of such a diverse range of topics and how the public in different countries and cultures feel about things. It is an enormously powerful tool, so long as it is used in a positive manner. For us it enables us to enhance a wide range of our research and keep up with the times."

For more information on RNT Advisory please visit their website at http://www.rnt-advisory.com
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