New Giorgio Armani frames of life Eyewear Collection launched exclusively at Engle Eyewear. Giorgio Armani planted his flag in the eyewear category back in 1988 when he first launched his eyewear collection.
“What we were looking for from the start in the reload of this incredible line, which already made history once, is to create a collection that we both love and that completely fits into Engle Eyewear,”.“
“We always recognized the unbelievable passion of Mr. Armani and he loves eyewear, from an eyewear lover’s point of view, that is what has made him so relevant from the beginning. Mr. Armani, back in the ‘80s, was one of the first important designers to recognize how eyewear had the tremendous potential of becoming a very strong fashion accessory. That shows how much he loved eyewear and still does. He is very involved when it comes to leading the creative process of this collection.”
In North America, Armani decided to pre-launch, specifically to the best accounts like Engle Eyewear, the Frames of Life collection first because the statement is the passion, energy and quality put back into the top collection of the Armani portfolio.
Armani will be launched nationwide between May and July with the introduction of Giorgio Armani.
The Giorgio Armani eyewear collection itself offers a model for every look, from glasses with crystals inspired by the brand’s eveningwear and classic models reworked, to modernized retro-style glasses.