E-Sense Entertainment and Rocky S Announce India Resortwear Fashion Week and India Fashion Awards

--- Bollywood celebrity and Fashion Icon Bipasha Basu to endorse both as the Brand Ambassador ― Country to witness fashion awards for the very first time
By: Percept Profile
 
March 19, 2013 - PRLog -- Mumbai: E-Sense Entertainment, India’s leading event management company announced India Fashion Awards and India Resortwear Fashion Week on March 18th in Mumbai. The Fashion Week is destined to showcase the work of celebrated fashion designers of the country, promoting Indian resort wear fashion across the world. And for the very first time in India, the Fashion Awards will recognize and felicitate fashion talents across industries. With celebrated designer Rocky S designated as the Creative Director of the properties and Bipasha Basu as the Brand Ambassador, this unique event is scheduled to take the country by storm, this December.

With resort wear gaining unprecedented popularity across the fashion circles of the country, India Resortwear Fashion Week is pegged at becoming one of the largest resort wear fashion events in the country today. It boasts of becoming the biggest conglomeration of designers and buyers this season. World-over, resort fashion is an independent industry and it comprises not only beach wear but encompasses a larger gamut...including “cruise-couture” and “safari-couture”. It is for the very first time in India that a Bollywood actress and a fashion icon at that, is endorsing this fashion event as a Brand Ambassador. This only goes on to declare that India is at a precipice of resort-wear fashion...ready to take a giant leap into the future of a global fashion industry.  

The Indian fashion industry will also witness for the very first time...the India Fashion Awards. “Surprisingly, though the Indian fashion industry is very matured...not much has been done to reward talent across the board nationally. That’s why we have designed the India Fashion Awards that will offer path-breaking vistas to credit these pundits of fashion”, says Amit Patel, Global Head of E-sense Entertainment. Extremely positive about the burgeoning resort wear fashion industry, he further adds, “With the growing acceptability of resort wear across the world, we bring about a property that will take the billing of resort wear in the country to an altogether different level. With top notch designers, class models and an eclectic industry constituent base, we expect this property to be a grand success.”

According to Rocky S, Creative Director, India Fashion Awards and India Resortwear Fashion Week “Indian Resortwear Fashion Week is all set to take resort wear to the pinnacles of the global fashion scene. With an exciting line-up of designers all set to showcase their creations, Indian Resortwear Fashion Week is definite to create inherent cornerstones in the progression of Indian resort wear. Resort wear has created a niche for itself across the world fashion circles and the upcoming edition of India Resortwear Fashion Week will solidify India’s fashion across the global spectrum.” He further added “Also hosting of the first fashion awards in India – India Fashion Awards, is one of the key attractions which we are looking forward to. Being a part of the buzzing fashion fraternity, the awards were a need of the hour as recognition of talent will go a long way in establishing healthy competition and recognising fashion across industries.”

This unique fashion event will see a plethora of talent participating in all capacities adding glamour, style and flamboyance to the event.  Fashion icon, Bipasha Basu, who is known for her eclectic fashion sense and a resort wear perfect body will be the brand ambassador for India Resortwear Fashion Week and India Fashion Awards.

Bipasha Basu, Brand Ambassador of India Fashion Awards and India Resortwear Fashion Week comments, “It is an honour to be the face of one of the most dynamic events in the Indian fashion calendar...India Resortwear Fashion Week...and a face for the pinnacle of success through the India Fashion Awards. Resort wear is fast catching up the imagination of the fashion world and is becoming the definitive style statement of the fashionistas. I would like to congratulate E-Sense Entertainment & especially Rocky S for their unwavering spirit and resoluteness in bringing forth fashion properties that celebrates resort wear in the country and recognizes talent. I am very sure that buoyed by the attention that it will get from the India Resortwear Fashion Week; resort wear will capture the imagination of the entire country and will surely become the next style statement.”

With India Resortwear Fashion Week, E-Sense Entertainment strives to set a trend and bringing in resort wear in focus. The involvement of Rocky S as the creative Director reiterates the effort to take the fashion segment to a different league.
End
Source:Percept Profile
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Tags:Bipasha Basu, E-Sense, Fashion, Fashion Awards, IRFW
Industry:Fashion, Event
Location:India
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