Fly Malaysia Airlines to Australia, with fares starting from just Rs 46,000*

MUMBAI, India - March 19, 2013 - PRLog -- Tourism Australia and Malaysia Airlines are collaborating on a campaign featuring attractive airfares to Australia starting from just Rs. 46,000. The tactical fares are on sale until April 5th 2013, for a travel period valid up to 30th September 2013, and are being advertised in key print and digital mediums.

Australia features high on the preference list of travellers with a total of 159,420 visitors from India in 2012, a 7.5% increase over the previous year. A 15.3% growth was recorded in the leisure arrivals (those travelling for holiday or to visit friends and family) from India to Australia for the calendar year 2012. Malaysia Airlines, well known for its in flight service that epitomises Malaysian hospitality, flies to key Australian gateway cities including Adelaide, Brisbane, Melbourne, Perth and Sydney with 49 weekly flights from Kuala Lumpur.

Nishant Kashikar, Country Manager, Tourism Australia, said, “We are pleased to be partnering with Malaysia Airlines for this tactical campaign that provides immense value for potential travellers. They offer excellent connections to Australia and are a key airline partner for us. We look forward to continuing this association pursuing the common objective of strengthening visitor traffic on the India – Australia route through our partnership and joint marketing efforts resulting in favourable offers for customers”

In the India 2020 strategy released by Tourism Australia in June 2012, aviation is recognised as one of the pivotal focus areas for achieving the tourism potential. Supporting a sustainable and competitive aviation market is a key component of this strategy with a strong focus on working with airlines to support available capacity for Australia. It is estimated that Australia has the potential to receive up to 300,000 visitors from India by the year 2020.

Malaysia Airlines offers par-excellence services to Indian consumers. In addition to the competitive fares on offer, a favourable feature for fliers on Malaysia Airlines is the increased free baggage allowance of 40 kgs in Business Class and 30 kgs in Economy Class. In-flight, Malaysia Airlines offers the most advanced and state-of-the-art facilities to its customers that include on-board entertainment at each seat with access to both international as well as North and South Indian audio/video programs, in addition to interactive services such as SMS, LIVE news updates.

Commenting on the co-op campaign, Mr. Azahar Hamid, Regional Sales Vice President – South Asia & Middle East, Malaysia Airlines said, “It is our pleasure to be a part of this campaign. India has always been a major source market for us and Malaysia Airlines keeps introducing new promotional fares and value added service particularly for Indian market, be it new a Indian menu, on board entertainment or increased baggage allowance. We provide seamless connections from the five Indian cities to Australia via Kuala Lumpur. We are also proud to announce that now we are a one world alliance member since 1st February 2013 and passengers travelling in Malaysia Airlines can enjoy the privileges attached to this alliance. Under this campaign, we are running a one-month promotional fares from Delhi, Mumbai and Chennai to multiple destinations in Australia starting from 43,000 INR from Chennai, 46,000 INR from Mumbai and 47,000 INR from Delhi all inclusive of taxes.”

These offers are available to customers at all Malaysia Airlines distribution channels mainly www.malaysiaairlines.com, Malaysia Airlines ticket offices and appointed agents throughout India.

About Tourism Australia

Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure. Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country. Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research.


In November 2010 Tourism Australia unveiled a new strategic approach for Australian tourism – the 2020 Tourism Industry Potential - to improve the industry’s performance and competitiveness. The 2020 Tourism Industry Potential is a 10 year vision for the industry which aims to grow the overnight expenditure generated by tourism to as much as $140 billion by 2020.

To achieve the 2020 Potential, Tourism Australia operates in key markets around the world offering the greatest opportunities for tourism growth including Australia. This includes established markets such as the United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Canada, Singapore, Malaysia, Hong Kong, Taiwan, India; Thailand, and Gulf Countries.

For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia |
www.malaysiaairlines.com/indiatourismaustralia