After crafting the "Your Journey to Wellness Starts RIGHT HERE, RIGHT NOW" theme, Pink Collective enhanced the initiative with a vast amount of content featured in a front page Miami Herald spadia pullout section on January 27, 2013. The special section featured wellness and prevention tips by leading doctors including cardiologist Arthur Agatston, creator of the South Beach diet, and Theodore Feldman and Michael Ozner, Medical Directors of Baptist Health Center for Prevention & Wellness. It also included training tips by Baptist Health doctors, nurses and physical therapists, healthful recipes, and a Wellness Oath urging readers to commit to a wellness plan RIGHT HERE, RIGHT NOW.
In addition to the newspaper pullout, Pink Collection also advertised the RIGHT HERE, RIGHT NOW initiative by placing vibrant signage throughout a popular Metrorail Station on Biscayne Boulevard in downtown Miami. The messaging blanketed elevator doors, stairways, pillars and floors.
"We utilized a multi-channel strategy to engage the public during this short-term marketing initiative,"
To learn more about Pink Collective’s integrated advertising, marketing, branding, social media, public relations and event planning capabilities, please visit www.thepinkcollective.com or call 1-800-614-0251.