Pink Collective Creates Baptist Health’s “RIGHT HERE, RIGHT NOW” Community Marketing Campaign

PRLog (Press Release) - Mar. 19, 2013 - MIAMI -- The Pink Collective, a leading full-service South Florida advertising, marketing, and public relations firm, recently created a community marketing initiative for Baptist Health South Florida to encourage residents to focus seriously on personal health and wellness by communicating Baptist Health’s support in helping individuals and families meet their objectives.

After crafting the "Your Journey to Wellness Starts RIGHT HERE, RIGHT NOW" theme, Pink Collective enhanced the initiative with a vast amount of content featured in a front page Miami Herald spadia pullout section on January 27, 2013. The special section featured wellness and prevention tips by leading doctors including cardiologist Arthur Agatston, creator of the South Beach diet, and Theodore Feldman and Michael Ozner, Medical Directors of Baptist Health Center for Prevention & Wellness. It also included training tips by Baptist Health doctors, nurses and physical therapists, healthful recipes, and a Wellness Oath urging readers to commit to a wellness plan RIGHT HERE, RIGHT NOW.

In addition to the newspaper pullout, Pink Collection also advertised the RIGHT HERE, RIGHT NOW initiative by placing vibrant signage throughout a popular Metrorail Station on Biscayne Boulevard in downtown Miami. The messaging blanketed elevator doors, stairways, pillars and floors.

"We utilized a multi-channel strategy to engage the public during this short-term marketing initiative," said Roly Rodriguez, President at Pink Collective who designed the campaign along with award-winning copywriter Stuart Dornfield. “We also stimulated communication with the local South Florida community through a variety of social media channels.”

To learn more about Pink Collective’s integrated advertising, marketing, branding, social media, public relations and event planning capabilities, please visit www.thepinkcollective.com or call 1-800-614-0251.

Photo:
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