The How-To Guide to Visual Marketing on Instagram

CINCINNATI - March 18, 2013 - PRLog -- (Columbus, Ohio) -- There are 575 likes and 81 comments by Instagram users per second, making it a key channel for marketers and business owners to evaluate. InstaBRAND, a new eBook by author Christian Adams, breaks down the data driving brands to turn to Instagram for visual storytelling, and includes dozens of actionable ideas for using Instagram effectively to market a business.

“InstaBRAND goes beyond the typical ‘three-steps-to-success’ blog post format to give business owners and marketing pros real, actionable takeaways,” said Adams. “The book contains tactics that can be implemented by mom and pop shops or multi-million dollar corporations.”

After almost two dozen specific Instagram strategies, InstaBRAND continues with photography composition tips, suggested applications for photo capturing and editing, and even etiquette suggestions for being a part of the Instagram community. Several case studies are also included for real-world context of Instagram marketing success.

“Marketing books these days are either filled with high-level philosophy that sounds great in theory, but never works in reality, or dumbed-down “how-tos” that are far below today’s practitioner,” said Spike Jokes, author of Brains on fire.. “What I like about Christian’s book is that not only does it get into why and what people share in a visual sense, but it also allows you to step into the shoes of the users of Instagram and answer the questions that allow marketers to wield it as a powerful tool.”

The 37-page eBook InstaBRAND is available for $14.99 at http://instagramebook.com.

About the Author, Christian Adams  
Christian Adams is a well-respected marketing communications professional, author, speaker, and consultant with more than 20 years of experience. Christian has been featured several online publications including Hubspot and has worked with some of the world’s most respected technology brands. His expertise spans digital strategy, experience design, social marketing, digital commerce, mobile strategy and search