The Mercedes-Benz My Dash Wins Best Digital Initiative at the AM Awards

HOFFMAN ESTATES, Ill. - March 16, 2013 - PRLog -- Mercedes-Benz of Hoffman Estates (http://www.mercedeshoffman.com/index.htm) is happy to report that, across the pond in Milton Keynes, in the United Kingdom, Mercedes-Benz recently received the Best Digital Initiative award for its My Dash system. This accolade honors a dealer for their superlative efforts to provide convenience to buyers through online services both during the shopping experience and during the life of the car. The My Dash system provides UK drivers with a host of options that allow easy service scheduling, options for other transportation, comfortable and convenient accommodations, and much more.

The AM Awards Best Digital Initiative category is designed to honor brands and dealers that embrace digital technology. The award is focused on how a business is able to move beyond simply having a website to provide an integrated experience for drivers and car shoppers. The judges search for the most innovative ways that technology is being used to improve the customer experience.

The AM Awards is a respected automotive-industry awards ceremony held yearly in the UK. Auto dealers and manufacturers are eligible for entry in a number of categories that include Excellence in Customer Service, Most Improved Company of the Year, Excellence in Aftersales, Sales Team of the Year, and more.

The AM Awards are associated with Automotive Management Magazine which has provided outstanding reportage on the automotive industry for over 20 years. It provides news, insights, and best practices for the automotive industry in the UK. Winners of AM can be proud that they’ve been recognized by some of the most trusted minds in the automotive industry.

Tim Rose, Managing Editor of Automotive Management magazine said, “Mercedes-Benz has been continually developing its My Dash online servicing application since 2008 but the latest development has seen it grow from an application to the basis of its dealer network's aftersales program. The service differentiates the Mercedes-Benz brand over competitors and allows customers to choose the type of service they would like, recognizing the individuality of customer choice.”

While the MyDash system may not be available in all markets, it’s a testament to the commitment of Mercedes-Benz to advance automotive innovation.

Mercedes-Benz of Hoffman Estates is a full-service dealership providing service and support even after the sale. Service appointments can easily be scheduled online (http://www.mercedeshoffman.com/request-service-appointmen...). The dealership is located at 1000 West Golf Road in Hoffman Estates.