The restructuring and transformation of the athletic wear industry from unorganized sector to a professionally organized sector has also esteemed the growth of the Indian market for athletic apparels and footwear over the past few years.
With global integration, the modifying workplace customs and with the culture of many IT and MNCs having in-house gymnasiums or sponsoring their employees for fitness activities such as gymnasiums, golf and yoga, the demand for sports apparel is surging. The athletic apparel market in India has grown at a CAGR of 15.9% over the period 2006-2012.
The males’ segment of the athletic footwear market have contributed significantly to the total market revenue in 2012, with an active demand for basketball shoes, lightweight running shoes, training shoes and soccer boots. On the other hand, the Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes.
According to the research report “India Athletic Apparel and Footwear Industry Outlook to 2017- Online Marketing to Provide Further Impetus” by Ken Research, the India athletic apparel market would grow at a CAGR of 19.1% from 2013-2017, thus reaching USD1.3 billion by 2017 due to rising awareness of the people in the country towards leading a healthy lifestyle leading to greater participation in physical activities such as jogging, walking, training and other related workouts.
Several factors, including a thriving middle-class population, a paradigm shift in consumers’ attitude to health and fitness, an increase in the number of sports events and the growth of organized retail will drive the market. In addition to this, recent regulatory changes made by the government on FDI in retail, passed by the Union Cabinet, are expected to give a further impetus to the organized athletic wear market in India.
The report provides detailed overview on the athletic apparel and footwear market in India and aids readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, athletic apparel and footwear manufacturing companies, suppliers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
For more information on the industry research report please refer to the below mentioned link: