Actor R. Lee Ermey and “MeatEater’s” Steven Rinella team with SOG at new Michigan Cabela's

GRANDVILLE, Mich. - March 15, 2013 - PRLog -- GRANDVILLE, MI  – Hunters, anglers and outdoor enthusiasts heading to the March 23 grand opening celebration of the new Cabela’s store in Grandville, Mich., will want to stop by and visit with a pair of brand ambassadors who will be there on behalf of SOG Specialty Knives & Tools.

R. Lee Ermey, a History Channel host and actor best known for his role as Gunnery Sergeant Hartman in Full Metal Jacket, will attend the grand opening event on Saturday, Mar. 23 from 10 a.m-4 p.m. “The Gunny” will be signing autographs and posing for pictures. Additionally, Gunny will be taking two fans (and two of their guests) out to dinner on Saturday night. To enter a chance to win dinner with the Gunny, check out details on SOG’s Facebook page at www.facebook.com/SOGKnivesAndTools. Gunny will treat the fans to dinner at Grand Rapid’s Chop House.

Also attending the Cabela’s grand opening is author, hunter and television personality Steven Rinella, known by his fans and outdoor enthusiasts for his work on the Sportsman Channel’s hit series “MeatEater” that chronicles his process from sustenance hunting to the preparation of the meal. Rinella, a Michigan native, is also an award-winning author, his “Meat Eater: Adventures from the Life of an American Hunter,” is on shelves now. He joined forces with SOG in January, as SOG begins making a new line of knives designed for the hunting market. Rinella will be at the store from 10 –4 p.m. on Saturday.

Cabela's new store opening comes at perfect time for SOG. With a long history in the military, tactical and law enforcement world, SOG will enter the hunting market this spring with a total of 10 hunt-specific knives.

About SOG: Taking its name from an elite Special Forces military group from the Vietnam era – the Studies and Observation Group – SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts worldwide. SOG’s diverse range of award-winning knives and tools are sold worldwide. For more information, visit www.sogknives.com.