newgate marketing's award-winning bottle and packaging design for Frankenmuth.
According to competition organizer, Beverage Tasting Institute Director, Jerald O’Kennard, “In the highly competitive beverage market, packaging has never been more important. Buyers are continually challenged by increasingly clever and innovative concepts. Creative packaging draws attention to brands on crowded shelves and back bars, showcases a brand’s personality, and invites consumers to indulge. Our 2012 packaging competitions brought in hundreds of entries from which we selected another batch of stand out designs. Frankenmuth’
Newgate Marketing was awarded for their creative design work for Frankenmuth’
“We knew we had great designs, but we’re more proud that our client, Frankenmuth Brewery, loved them enough to enter them into a world packaging competition. It says a lot about our client’s confidence in our work. For us, that’s critically important,” said John Weston, Co-owner/Partner of Newgate Marketing. Co-owner, Jim Fisher added, “We spent a great deal of time learning about the history of the brewery so that our designs captured the essence of Frankenmuth’
The Beverage Testing Institute conducts the World Beer Championships Packaging Competition annually every December. This is Frankenmuth’
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For additional information contact: John Weston at 248.515.447/
Newgate Marketing LLC believes in the lost art of listening. We engage with our clients to help overcome their business challenges and stand above the competition. From brand development and research to breakthrough creative execution, we are committed to delivering communication plans as unique and different as the clients we serve. Learn more about our capabilities at http://www.newgatemarketing.com
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