Not A Phase Clothing Co. unveiled first-ever clothing line dedicated for the LGBT community.

ALISO VIEJO, Calif. - March 15, 2013 - PRLog -- Today initiates the launch of the new up and coming clothing line targeted for the LGBT community. After weeks of contemplating a proper name that would reflect the brands mission as well as running numerous surveys among the community to design the actual logo, the name and logo was finally chosen and revealed.  

The official logo of Not A Phase Clothing Co.© displays the N.A.P. acronym lettering with a unique icon that at first glance looks like an abstract shape, but upon closer inspection resembles four figures raising their hands. “This icon is perfect because it shows these figures that resemble people of different backgrounds united in celebration. This is exactly like the diversity of the LGBT community and how we find celebration in who we are despite the history of our struggles.” says Co-founder Javier.

Co-Founders Javier Ruiz and Rigoberto Palacios wanted to bring a style of clothing that would be dedicated to the lives of the LGBT community. Along with the logo they created a catchphrase “Our love is not a phase.” Co-Founder Javier elaborates “Our slogan for our brand is simple; but because of its simplicity, this statement can be interpreted in many different ways and bring about different emotions depending on the person. That I believe is the beauty of it.”

The reasoning behind the creation of this company is as passionate as the movement to the acceptance of the LGBT community. Co-Founder Rigoberto explains “We want NAP to be something more than a clothing line. We want it to be a political statement by the LGBTQ community. We want this brand to resonate our voice to all those organizations and people who oppose our lifestyle and let them know that no matter how hard they might desire to phase us out of existence, we are here and we are very real.”

The line will start with T-Shirts for both males and females with three different designs to come out by the end of this year. Co-Founder Rigo adds “We are on our early stages, so our designs are still in the works, but we’re hopeful to unveil our first T-shirts by the end of this year. Our customers can sign up to receive our newsletter and get updates on the official launch date by visiting our official website at http://www.napclothingco.com. They will also be able to give us input on what they like and don’t like. We want our customers to help us grow into the brand that they would be ecstatic to want to wear.”