Scheduled to open and chairperson day two of the conference, TANK Branding’s Managing Director, Neil Shewan will be presenting alongside the likes of fellow Managing Directors: Steve Lewis, Nokia ANZ; Helen Kellie, SBS; and Renae Smith, GE Capital - Retail Solutions.
Shewan will be presenting on the theme: Rebranding & Repositioning in the Current Environment - Economic, Social, Technological and Political Drivers.
Shewan said, “Rebranding and repositioning is designed to enhance engagement or reengagement with consumers and other stakeholders. This needs to be understood within a broader framework of the economic, social, technological and political drivers behind changes in customer behaviour, thinking and response.
At TANK we are passionate about focusing on the ‘human’ realities and approaches to branding. I look forward to sharing our ideals, thoughts and knowledge with this year’s L21 attendees”.
According to The Economist, rebranding or repositioning brands remain the most risky of all marketing activity. It is expensive, disruptive internally, time-consuming, and extremely bad for morale when companies fail.
Rebranding and repositioning brands is also the most significant trigger for either dramatic Brand Equity increase or decline – much more so than anything else.
What: L21 Annual Rebranding & Repositioning Brands 2013
When: 21 - 22 May 2013
Where: Starroom Function Centre, Cockle Bay Wharf, Sydney
More info: www.l21.com.au
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TANK is an Australian brand agency, which specialises in developing brand strategy and brand identity for some of Australia’s leading organisations with a focus on meaning, clarity, business-change and growth. TANK is proud to be 100 per cent independent and focuses primarily on government, education, health, services and not-for-profit sectors; was established in 1997; and employs fifteen staff at its Melbourne offices.