You can use freebies to build your email list by giving a freebie to your website visitors. A very good example is apple.com. Apple.com will need you to offer your name and email address before you download their free iTunes and QuickTime software from their website so that they can send you things that you can buy through iTunes.
The truth is that you do not need to give out an expensive download like iTunes. You can use freebies to build your client list by giving free coupons to download or print, free gifts, free reports or free wallpapers to people who visit your website. The key is to give valuable freebies to your clients in exchange for their email address.
However, you are not going to build your spa or salon mailing list, if you put any freebie together and place a link on your website. You need to do some research, if you want to use freebies to build your email list. How should you conduct your research? You would have to do some research on what your customers want before you build an email list. The research that you do will enable you to set up an effective opt-in mechanism. Here are some other tips to help you.
Firstly, place your opt-in form where everyone can see it. You can create a separate page called a squeeze page and link every page to your squeeze page. Doing so will increase your conversion rate.
Secondly, market your opt-in form to build your list. You can market your opt-in list using pay-per-click and search engine optimization. Let every visitor to your spa or salon website know the value of your freebie and the reason for receiving it.
In conclusion, using freebies to build your spa or salon mailing list is an excellent way of attracting repeat customers to both your offline business and website. Moreover, on the backend you will likely enjoy hundreds of dollars over the lifetime one of your repeat customer.
About The Author
Kenny Jola helps spa or salon owners create client-attracting websites. If you want to see how Kenny can help you to create a client- attracting website for your spa or salon business, you can reach him directly by calling 1 (615) 243-4256. You can also visit him on the web at http://salonsitesthatwork.com