In celebration of Diet Coke’s® 30th Birthday, Darragh Hayes has been named the new 11 O’clock Break Diet Coke Man for Coca Cola Europe. Darragh will be creating an original ad (with some added twists) for the campaign set to start in Dublin on March 11, 2013. The television ads, sometimes referred to as the “hunk” ads, were first aired in 1994 and will be re-introduced during this campaign to help commemorate the anniversary.
A recent article by Madeleine Ross on http://www.bandt.com.au/
"It is not about the Diet Coke man being an object, it is not a voyeur thing, it is about cultural change, women being equal to men and you can see that.”
"We wanted to celebrate not just the brand, but also the women who have been with us for 30 years. We have tried to make sure it is not the past but a very contemporary execution. [It] showcases female empowerment and camaraderie."
Darragh is currently training Def Leppard bassist Rick Savage for his Las Vegas residency in March, and is has just started training himself for the World Bodybuilding Fitness Federation (WBFF) Competition taking place in Las Vegas on August 23-24, 2013.
Also, RTÉ Two recently aired a documentary about Darragh’s achievements on Monday 11 March 2013, 9.30pm as part of the “Reality Bites – The Gym” Series. RTÉ Two is Ireland's entertainment channel offering the best in home produced and international programmes.
Learn more about Darragh Hayes at http://www.darraghhayes.com
About Darragh Hayes:
As a fitness model, fashion model, personal trainer, and physique transformation specialist, Hayes is sought after, not only in his home country of Ireland, but around the world. As a celebrity model, he has modeled all over the world and has been featured on television and in magazines and newspapers worldwide.
As a trainer, he has helped hundreds of people transform their body into a magazine "cover model” type physique by teaching them how to lose bellyfat fast. Competitively, he has earned the prestigious titles of Mr. Ireland, Mr. International Model, and, most recently, Mr. Universe Model. He has worked with very large global brands such as Calvin Klein, Tom Ford, Lucozade, Diet Coke, U Magazine, Fate Magazine, Men’s Fitness Magazine, and Men’s Health Magazine. He also was a professional soccer player on teams in Ireland, Spain, and the United States. Today, along with other worldwide appearances, he is seen on billboards and other advertising media in five different countries throughout Asia promoting L-Men Nutrifood who are the largest sports supplement company in Asia.
Hayes has been approached directly by the National Health Board in Ireland to improve the nutritional quality of the food school children eat. He has also written articles for various news publications and blogs and has been featured in articles in every newspaper in Ireland and many news sources around the world. He will also be a contributing author in an upcoming health and fitness book.
Hayes will be developing his online cover model business so he is able to help more people achieve the physique they desire. He also will be launching DVDs and a workbook for his Seven Weeks to a Cover Model Body program, and will be offering a cookbook to compliment the program. Because of his contribution to his industry and his outstanding business success, Hayes is being featured as one of the World Fitness Elite in The Independent in the UK and in USA Today in America.
Learn more about Darragh Hayes at http://www.darraghhayes.com/