The newly launched food court outlet is situated DLF Building No-5, Cyber City, Gurgaon. This fast food outlet would offer the consumers delicious range of food, like; yummy tasty Burger Veg & Non Veg, Fired Chicken, Chicken Popcorn, lip smacking Veg & Non-Veg Nuggets, Creamy Veg Salad, Pastas and Wraps with Lusty Lime, Choco Triple Sec & Choco Brownie Blast Drinks.
Mr. Asvin Simon, Managing Director, Bangs Hospitality India Pvt. Ltd. Says, “The fast food market in India stands at Rs.8000 crore today, tremendous scope for expansion in the underserved tier-2 and tier-3 cities. Understanding this market potential, we offer western fast food items such as burgers, pastas and wraps, and Indianise them to suit the palate of customers in smaller cities who wish to enjoy global products but want the taste to be familiar. So customers can savour our chilly and coriander flavored chicken, or wraps in makhni gravy. We revise our menus every six months, and launch special delicacies to coincide with regional festivals.
The strategy of setting up in tier -2 and tier-3 cities lets the company avoid major competition from multinational fast food chains, but that could change in the future. The current turnover of Rs. 18 Crore across 40 outlets is a daily sale greater than Rs. 15,000, not quite as per projections. It may be more profitable to open more outlets in same cities than to expand to others because it lowers material costs and improves efficiency.
Any QSR model is product driven as there is no experience attached. Unlike dinning, For Bangs, it will be extremely critical to derive a product which is widely accepted. As a QSR chain, most of the food needs to be standardizes. So, striking that balance – between standardization and local delights – is very important. added Mr. Simon.
About Bangs Hospitality India Pvt. Ltd.: Bangs is India’s first domestic spiced flavored fried chicken brand which came into existence in Chennai in the year 2009. The company’s Founder Asvin Simon, owing to a passion for fast food, thought of banging the fast food market with a new kind of twist in the menu and came up with the idea of launching Bangs. The company, which started with a small kiosk in just 80 sq.ft area, is now present across more than 13 states, including Gujarat, Punjab, Uttar Pradesh, Tamil Nadu, Karnataka, Bihar, Madhya Pradesh, Maharashtra, Haryana, Himachal Pradesh, Andhra Pradesh and Rajasthan, through 31 plus outlets. Bangs have planned to open 12 more outlets by the end of June this year. These outlets are a mix of three types of formats – restaurant, kiosk and express.