February, 2013: After the sensational tour of Swedish House Mafia witnessed by thousands in Noida, Bangalore and Mumbai, Sunburn Arena announced the coming of the world’s most coveted EDM artist, Tiësto to thrill Indian fans in Bangalore, Mumbai and Delhi in March this year. Tiësto will also kickoff the launch of Sunburn Arena Tour in Dubai.
Just when Sunburn fans had thought they had seen the best that EDM had on offer, Sunburn Arena has raised the bar once more, bringing global EDM heavy weight, Tiesto to an Indian stage, in only his second visit to the country in almost a decade. Setting the stage for Tiësto fever across the country, the world renowned veteran will begin his 3 city tour in India on March 29th, 2013.
Tiësto is a global EDM icon who has transcended musical genres, creating a global ‘Tiësto’ brand recognized and worshiped by millions world over. A Grammy nominee, winner of numerous MTV awards, Tiesto is the only DJ in the world to have a wax statue at Madame Tussauds and to have performed at the opening ceremony of the Olympic Games (Athens, 2004). Voted ‘The Greatest DJ Of All Time’ by Mixmag in 2011 and ranked in the Top 3 DJ’s since the year 2002, Tiesto is a universal phenomenon – a fact highlighted over the years, by his illustrious collaborations with superstars such as Kanye West, Coldplay, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more.
Indian EDM fans will get the chance to experience Tiesto - the master class in all his glory at the Sunburn Arena tour.
Sunburn Arena gives the audience an ultimate thrill of EDM; an ultimate entertainment experience. Arena gigs take place all around the world. Cities like London, Prague, and Amsterdam are famous for such events and India is now a part of this popular culture. Through its gigs, Sunburn Arena brings notable DJs from all over the world to India giving Indian fans a chance to experience the hallmarks of global EDM, firsthand. The brand will host its second International Tour starring DJ Tiesto in Dubai next month.
29th March Mumbai
30th March Bangalore
31st March Delhi
Tiësto is only the latest in a sensational line of EDM idols to grace the Indian shores through the amazing platform provided by Sunburn. Sunburn, Asia's most popular music festival brand has over the years revolutionized the Indian dance music scene by giving young music fans a platform to hear and experience the world's best artists such as David Guetta, Paul Van Dyk, Armin Van Burren and a host of other top names, first hand. Thanks to the exposure to such global legends and by providing them with a platform to showcase their own talent globally, the brand has helped propel budding Indian DJs into the mainstream.
The brand has introduced a number of different formats such as Sunburn Goa festival, Sunburn Superstar, Sunburn Arena and Sunburn Campus Tours to reach out to young EDM fans across the country.
About Sunburn Arena:
Sunburn Arena is a format created under the brand umbrella of Sunburn, a brand by Percept Live. Taking inspiration from global concerts that have taken place in super-sized arena centres like in the UK, USA and other parts of the world, Sunburn Arena is first of its kind in India. The objective to propel this format is 2-fold: First, to coax the authorities to sanction the construction of state-of-the-
Sunburn Arena through its Arena Gigs brings notable DJs from all over the world and gives them an opportunity to create ultimate music and entertainment experience for their audience. Such a format shall always showcase ONE globally renowned and popular artist from the EDM scene.
The Sunburn Arena brought world renowned electronic music artiste Avicii in 2011 and one of the best European DJs Dash Berlin early in 2012. The Sunburn Arena strikes again with the biggest dance music trio of the century 'Swedish House Mafia' for their One Last Tour in India. The trio performed at Noida in November 2012 and are coming back to perform for the first and last time in Bangalore and Mumbai in 2013.
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