XYIENCE Xenergy Gets a Big Boost in National Distribution with Safeway Inc. Partnership

LAS VEGAS - March 13, 2013 - PRLog -- XYIENCE (http://www.xyience.com/) Xenergy, the official energy drink of the UFC, ® recently signed an agreement with Safeway Inc., one of the leading food and drug retailers in North America, that will put its energy drink brand Xenergy in more than 1400 stores nationwide.  The retailer will offer the zero calorie and sugar free energy drink’s best-selling flavors: Mango Guava (http://www.xyience.com/index.cfm?fa=shop.detail&pid=5) and Cherry Lime (http://www.xyience.com/index.cfm?fa=shop.detail&pid=24).  Consumers can expect to see Xenergy on Safeway’s shelves in April.

“Our relationship with Safeway means a tremendous increase in visibility nationwide, especially in the Southern California region where Safeway has a high concentration of stores,” said Reuben Rios, XYIENCE’s vice president of sales. “We are thrilled to be aligned with a leading retailer like Safeway and look forward to successful relationship.”

XYIENCE Xenergy is the fastest growing of the top 10 brands in its category, according to 2012 Nielsen data. Beverage World Magazine (http://fortecreativemedia.com/xyience) recently recognized the brand in a cover feature as the “silver lining,” within the energy drink category.  Xyience expects this relationship will continue to build on that momentum.  Safeway also has a strong presence in other important core markets for XYIENCE like the Pacific Northwest and Rocky Mountain region.  

XYIENCE Xenergy energy drink beverages will hit Safeway’s shelves about the same time the brand launches a mobile sampling initiative. The program will kick off in Southern California and will travel to various core markets for XYIENCE making stops at lifestyle venues that cater to the brand’s target market.

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.

Xenergy (pronounced zen-er-gy)

The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is the fastest growing brand in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy Energy beverages are available in: Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy Energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy Energy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.
For more information, please visit www.xyience.com. Or connect with XYIENCE on Facebook (http://www.facebook.com/xyience), Twitter (http://twitter.com/#!/xyience) and YouTube (http://www.youtube.com/xyience2008).