According to recent studies, one of the top selling products on the world wide web today is women's apparel. This is because most women prefer to shop at home after a day's work or shop on the go to work. They prefer online shopping for its fast and convenient experience. As promising as it sounds, online fashion retail shopping has its up and downs too. Once of the issues facing online fashion retailers are their high number of returns. The common reasons why shoppers return are either the dress is faulty, dirty, doesn't look like the image on the web, or unfitting.
To address this challenge, online fashion retailers took their product photography to a greater extent, to almost possibly mimic a product in real life through photographs to provide better shopping experience for their women consumers. However 2D photography is never enough so this is when 360 Photography comes in.
360 Photography exceeds beyond 2D photography. It is a type of photography where series of photographs are stitched together to create a 3D effect of a product where customers can interactively rotate around to see the whole picture. Please see below for a sample of fashion retail 360 photography:
For over 6 to 10 years now, large fashion houses has incorporated 360 photography on all their online stores with the intention of providing an interactive shopping experience to their customers. Further research shows a %10 - %30 percent increase in online sales directly related to converting from flat images to 360 product photography. This is in the fashion retail industry, a very huge increase. Customers are more confident in their purchase decision that a significant decrease of returns was also recorded.
360 Photography is not only for fashion retailers. Fashion bloggers and media has also used this technology as a resource to better present their designs and innovations to the fashion world. 360 Photography is great for portfolio, catalogue, digital magazines, etc.