TBK Consult to offer Business Model Generation Training for Software Companies

KLAMPENBORG, Denmark - March 15, 2013 - PRLog -- Osterwalder’s Business Model Generation framework has achieved an impressive acceptance in the market place in a very short period of time. The practical and visually oriented approach to innovation has captured the heart and minds of students, academics, intrapreneurs*, entrepreneurs and consultants all over the globe.

"Business Model Generation is a powerful tool supporting the innovation process,” says Hans Peter Bech, CEO of TBK Consult Holding ApS. “We have adapted the 2-day Master Class that Osterwalder offers to the public to the specifics of the software industry. The challenges of the software industry dealing with invisible products and close to zero manufacturing and logistics processes are reflected in the case stories we use. Rather than a generic business focus, such as would be found in Osterwalder's classes, we turn our attention to the rapidly changing framework conditions in the software industry.”

TBK Consult currently offers the 2-day Master Class to individual software companies. As of September 1st 2013 the Business Model Generation Software Industry Master Classes will be offered as open classes across Europe. Depending on demand TBK Consult is considering running Software Industry Master Classes in other parts of the world in 2014.

TBK Consult’s Business Model Generation Software Industry Master Classes will recommend and support the tools provided by the Business Model Generation Foundry owned by Osterwalder and Associates.

*An Intrapreneur is someone who behaves like an entrepreneur while working within a large organization. http://en.wikipedia.org/wiki/Intrapreneurship