Since opening in December 2012 to February 28, 2013, Tijon has hosted an in-store poll to determine the preferred fragrance that would be named after the coastal San Diego community of La Jolla.
The perfume chosen to represent La Jolla combines citrus scents of bergamot, lime, mandarin, coconut, verbena and grapefruit, freshened with a hint of fir balsam and sweet flowers, finishing with patchouli, amber, sandalwood and musk.
“La Jolla literally means ‘the jewel’ in Spanish, and it really is just that to San Diego; a gem” said Rachelle Crumrine, President of Tijon USA. “We wanted a signature fragrance that the community and our customers felt represented La Jolla’s unique blend of southern European resort atmosphere, combined with the exquisite Southern California beaches and seaside living.”
The other two fragrances that customers had to choose from were:
Finalist #2: a blend of fresh picked garden greens with hints of lime, basil, fir balsam, eucalyptus, spearmint, and ginger finishing with notes of cedar and musk.
Finalist #3: a luxurious citrus scent of bergamot, lime, lemon, mandarin, and grapefruit along with a floral scent of rose and jasmine. This is combined with hints of basil and nutmeg and finishes with patchouli, amber, sandalwood and musk.
“Now that we have chosen the official scent for our La Jolla fragrance, we hope our visitors and workshop students will wear a little bit of “La Jolla” with them wherever they go,” said Crumrine.
The “La Jolla” fragrance can be purchased in the boutique, located at 7853 Herschel Ave, and online at www.tijon.com. Customers are invited into the store to learn more about how the fragrance was created and to receive free samples of “La Jolla.”
In addition to its “Make Your Own” workshops, whereby guests can choose from over 300 oils to create custom fragrances, the boutique at Tijon offers numerous perfumes, soaps, jewelry and more.
Tijon La Jolla, located at 7853 Herschel Ave, is open Wednesday-Sunday from 12pm to close and by appointment. Learn more by visiting: www.tijon.com
Tijon, a luxury Parfumerie & Boutique, is headquartered in St. Martin, FWI and opened in 2007. The conception for a luxury parfumerie, featuring workshops on fragrance making, started years prior with John Berglund’s dream to leave the corporate chaos and live in a tropical paradise, as described in his book, A Beach Less Traveled (http://www.amazon.com/
In December 2012, after years of requests to open a U.S. location, Tijon opened its second boutique in the luxurious seaside community of La Jolla, CA. This unique perfumery brings French traditionalism and scents of the Caribbean to the west coast. It also extends the popular “perfume creation experiences (i.e. Make-Your-Own Perfume)” to the states.
Tijon not only creates lingering fragrances, but desires to teach the world about the history, complexity, and beauty of perfume.
Learn more by visiting: www.tijon.com