Andrew Hiddleston, an online marketing authority and a competent business coach and business owner himself, tackles the instances of how a web design can affect the general performance of your website.
“One of the tips I want to give you is spend some time and review your homepage. Make sure that the path to action and what you want your viewer to do is very clearly identified. There shouldn't be any confusion about who you are, what service you provide, and what you can do for them; that should be very clearly indicated as soon as they hit your page. And then again, make your call to actions, your paths, and the root that you want your viewer to follow very clear and easy for them to understand.”
This is for the cases where he have noticed some confusion in many people’s home pages or landing pages. With “confusion”
Hiddleston added, “One final tip is to just reduce the old clutter of your website, keep it nice, clean, and organized. Limit the number of options because the more options that you give, the more overwhelmed the people feel and the less chance they are to take action on any of those options.
Essentially, Hiddleston targets to convey that some people simply complicates things by adding a lot of stuff on websites which are not really helping their site to convert more traffic and gains.
As can be seen in the video, Hiddleston teaches viewers on how a clean-looking homepage can actually be more attractive. To make the long story short, the less clutter a page have, the more conversion rate.
He then sum it all up, “Have a nice clear homepage with a clear call to action and clear intentions. Make what you can do for the prospect is very clear, you have sidebars. And if you're using Wordpress, watch how many widgets you're using and just keep everything clean and organized.”
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