Painting depicts a tea preparation mural with Rainbow Evaporated Milk, celebrating the brand as an icon of UAE’s heritage and culture
Renowned local artist Moza Al Matrooshi has painted a unique mural in Jumeirah Beach Residence [JBR] neighborhood that showcases the preparation of tea with a teapot and a Rainbow Evaporated Milk Can, reflecting the brand’s association with the UAE’s heritage and culture.
The mural boasts of rich colours and the dimensionality of this wall art adds visual appeal to the beauty of JBR, leaving everyone spellbound as they walk by. The artist Moza has specifically integrated Rainbow in the one-of-its-kind mural to recognize the brand’s significance with the UAE as a nation and its social fabric.
Talking about the mural, Moza said: “Public art has social and cultural implications that go beyond just having a nice mural covering a wall or a cool sculpture in the middle of a roadway. It’s social because it creates discussion and gets people to communicate. It’s cultural because it speaks about our community, our culture and what gives us pride in which we are as a community. I am extremely proud to have conceptualized this mural with Rainbow Evaporated Milk, which has become part of our culture and heritage over the last half a century.
“I have grown up using the Rainbow Milk brand over the years, and it's very rewarding for me to see this project develop from an idea to a design and the public enjoying it,” she added.
As a dairy brand, Rainbow Milk has been present in this region for over 50 years. Today, the company boasts of a wide array of world-class products across the Middle East.
About FrieslandCampina Middle East
FrieslandCampina Middle East is part of Royal FrieslandCampina of Netherlands – one of the largest dairy-cooperatives in the world- with 14,400 member farmers in the Netherlands, Germany and Belgium. Every day, FrieslandCampina provides millions of consumers in over 100 countries the essential nutrients of natural dairy in delicious and nutritious product formats.
Being a cooperative, we have our own farms which give us the unique advantage of control over the entire dairy chain from raw milk down to the finished products. This ensures that our product quality is maintained from grass to glass.
With more than 20,000 employees around the world, we help people move forward in life with all the natural goodness of milk. In the Middle East, our popular brand,
Rainbow has been an essential part of people’s lives for more than 50 years offering a diversified range of products that match the lifestyle needs of the region’s consumers.
Issued by Landmark PR & Event Management
Nehal Saab Khaled Abou Hichme
Account Director Media Relations Manager
Tel.: +971 4 3912546 Tel.:+971 4 3912144