• Aria has formalized a joint venture with Mijo! Brands that will fully integrate the two agencies capabilities to serve worldwide audiences.
Dallas, Texas, March 11th, 2013.- Aria announced today that the agency has formalized a joint venture with Mijo! Brands, the leader in Latin American destination and experience marketing, that will fully integrate the two agencies capabilities to serve worldwide audiences, especially in the Americas.
“The Aria Alliance is a new type of marketing and advertising agency network. We believe that “small is smart” and that agile, lean companies with focused speciality services and narrow market expertise constitute the agencies of the future,” said Ryan Thompson, Founder & CEO of Aria. “Under the Aria Alliance, we bring together the world’s leading small agencies integrated through process and product providing a seamless interface to clients with the world’s best talent.”
In today's modern world where brand control is increasingly with the consumer, agencies must be incredible at what they do and agile enough to respond quickly. No agency can be the absolute best at everything and accordingly, we believe agencies with a narrow focus of competencies who are incredibly fast will have a competitive edge.
“The Aria Alliance is much more than a simple partnership. Its an alliance of like-minded entrepreneurial agencies focused on producing amazing work paired with amazing results in specific disciplines with global perspective yet local access,” said Jordan Wollman, Partner and Chief Creative Officer of Aria.
The Aria Alliance benefits clients in several key ways:
Teams are formed across agencies to bring the best talent with the right capability set to deliver desired results
Clients work with a owner/partner (of one or more of member agencies) who leads an integrated team. Clients have a single, seamless team
While hundreds of resources may be available for client work, all belong to small, lean, entrepreneurial agencies keeping costs in check and remaining agile enough to move quickly, very quickly
With worldwide distribution of resources, cost efficiencies are found by producing work in the right place and the right cost. The best creative talent may not be in big city America and if not, why pay for it?
Daniel Gomez, Founder and Director of Brand Strategy for Mijo! Brands said, “Mijo! is proud to be a founding member of The Aria Alliance. Globalization has resulted in an ever increasing fractured market place while the social-web has changed the power dynamic in the brand-consumer relationship. Consumers are better informed, more demanding and less forgiving than ever before. The Aria Alliance exploits nascent technologies and emerging trends to allow our roster of global brands to respond in culturally relevant and authentic way to foster brand loyalty.”
“The social web has levelled the playing field. Massive marketing budgets are no longer key to brand success. Creativity, innovation and flexibility have become the defining attributes of leading brands irrespective of sector. The Aria Alliance offers our global roster of clients the opportunity to rethink their brand communications by placing the consumer squarely at the helm of every brand strategy or campaign,” added Ramon López, Director of Innovation at Mijo! Brands.
The Aria Alliance spans across the Americas and soon, across the world to represent the needs of Clients looking to reach audiences across borders. Alliance agency members are enterprising, entrepreneurial, aggressive and each of our clients works directly with one or more of our agency's partners. This reflects our conviction that great work cannot happen without intelligence, passion and personal commitment, which is demonstrated by a portfolio of work that spans two decades.
Aria is a Dallas-based, results-focused digital marketing agency.
Multiple award-winning design firm Aria is a Dallas-based, branding and marketing agency.
With more than a decade in business, their agile team of strategists, communication architects, creatives, technologists and marketers specialize in producing sound, results-oriented, right-tool-for-
Mijo! Brands is a digital marketing agency based in México.
With 2 offices in México, Mijo! Brands boasts a portfolio market leading consumer and destination brands across North and South America, Europe and Australia. Mijo´s core team of nearly 30 professionals is made of experts in brand and marketing strategy, creative and advertising, social-web strategists, marketers and developers that deliver solid ROI for clients across 9 countries in 4 languages. http://mijobrands.com.
For more information, please contact to Jordan Wollman to firstname.lastname@example.org or Daniel Gomez to email@example.com.