Wheeling Brings Google to WV, PA & OH Businesses

WHEELING, W.Va. - March 11, 2013 - PRLog -- Direct Online Marketing (DOM) hosted Get Found: Google Comes to Wheeling on March 5th, 2013 at the company’s Wheeling office. Approximately 100 business people from the tri-state area attended the two sessions, coming from as far as Charleston, WV and Uniontown, PA.

How Businesses Can Utilize Recent Changes to Mobile, Local & Social Technology

During both sessions, attendees enjoyed presentations from top Google executives broadcasted live from their New York offices.  Executives included Lisa Gevelber, VP of Americas Marketing and John Nicoletti, Director of Agency Development.  Nicoletti's The Zero Moment of Truth: Reaching Customers When It Matters Most showed attendees how consumer behavior has changed with mobile devices allowing for instant research and purchase.
In addition to the Google presentations, DOM President Justin Seibert gave actionable tips on how businesses can reach more customers using pay per click advertising, search engine optimization (SEO), retargeting, and social media marketing.  

Afterwards, many attendees also met one-on-one with DOM associates to discuss their business's online presence and receive specific advice. According to Kristen Perko, DOM Digital Marketing Manager, "This was a great opportunity to interact with local businesses from the Ohio Valley and the tri-state area. We are thrilled at the huge response we received and are looking forward to continuing to help businesses leverage their online presence." Presentation clips and event pictures will be posted to the Google event page and DOM’s facebook page.

"Many More Cost-Effective Online Strategies Than We Were Aware Of"

Quotes from attendees included:

"Our business is more in the infancy stages of properly using various resources and therefore it was enormously helpful to us. I brought my head of sales and my head of IT, both benefitted and we all learned something."

"The event was very timely as we are about to initiate a new marketing plan that includes a lot of online marketing and advertising. The event confirmed our belief that online marketing and advertising was a good choice, but showed us there are even many more cost-effective online strategies than we were aware of to target our potential customers."

"Actually exceeded my expectations. I really…learned something!"

About Direct Online Marketing

Direct Online Marketing™ is a Google AdWords Certified Partner and the largest and oldest internet marketing agency in West Virginia.  The firm offers pay per click advertising, search engine optimization (SEO), social media marketing, banner advertising, and online reputation management.  Learn more about them at http://www.directom.com.