Whole Foods Market 'Matches Up' with Social Good Network to Fund Women Entrepreneurs Globally

BOISE, Idaho - March 11, 2013 - PRLog -- BOISE, ID (March 11, 2013) – There’s a whole lot more than just “new location” at the Whole Foods Market in Boise, Idaho, as the store will demonstrate this Wednesday, March 13th, in a new matching gift online partnership with Social Good Network.  

For one-day only this Wednesday, Social Good Network will match the first $1,000 in online donations made to the Whole Planet Foundation (http://www.wholeplanetfoundation.org) on the Social Good Network community website (http://www.socialgoodnetwork.com/support/VFRGRDyDobousRU) or via Social Good Network’s new Facebook app on Whole Foods Market Boise’s Facebook page (http://www.facebook.com/WFMBoise?ref=ts&fref=ts).

“We’re always on the lookout for new and better, and this is a first for us,” said Matt Collins, marketing and community relations specialist for the Whole Foods Market Boise store.  “Online giving and social sharing really expands our fundraising opportunities by making it easy and convenient for people to give when they aren’t in the store.”

The campaign helps fund the Whole Planet Foundation (http://www.wholeplanetfoundation.org/)®, which seeks to alleviate poverty by empowering entrepreneurs in global communities through microcredit lending programs.  The overall campaign runs through March 31st.

“These loans are given to the poorest of the poor, with a focus on women,” said Lauren Evans, marketing and outreach specialist with Whole Planet Foundation in Austin, Texas.  The average first-time loan to a microcredit client is $166.  The private, nonprofit foundation was established by Whole Foods Market.

“It’s rewarding to partner with progressive brands like Whole Foods Market and use our online fundraising technology to expand fundraising and awareness for causes like Whole Planet Foundation,” said Russ Stoddard, Social Good Network Chief Do-Gooder and co-founder.

About Social Good Network

Social Good Network is an innovative online fundraising platform that makes giving easy and convenient.  Its proprietary solutions help nonprofits tell their unique stories, reach more supporters, and increase awareness and donations.  Its free web community, socialgoodnetwork.com (http://www.socialgoodnetwork.com), profiles nonprofits, connects advocates, and turns everyday actions into support for causes through shopping, donations and social media.  The company was co-founded in 2011 by Chief Innovator, Antonia Chappell, and Chief Do-Gooder, Russ Stoddard.  

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com (http://www.wholefoodsmarket.com/), NASDAQ- WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company's motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 73,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 15 consecutive years. In fiscal year 2012, the company had sales of $11.7 billion and currently has more than 340 stores in the United States, Canada and the United Kingdom.

® Whole Planet Foundation is a registered trademark of Whole Foods Market.