Nearby is one of facebook’s new features and is a location based check in feature which positions facebook as a major contender if not giant to yelp and foursquare which have been ranking in the top most popular websites as far as social local directories go.
Incase you’re not familiar with Yelp, it’s a local information search engine which allows for social networking as well as social search for local businesses so that users can make their decisions about where they want to eat or receive services from based on consumer feedback of having been there.
Foursqaure is all social networking with check in availability, not as popular as yelp with millions of less users.
However, facebook already has 200 million plus tagging users every month where as yelp and foursquare have 25 plus million monthly users. The introduction of Nearby means that more people will be finding your business through facebook. You can lose out on traffic to your competition if you’re not on here !
What does this mean for you and your business? It means you need to be on facebook. You need to have a page ! Facebook is already a giant. And this feature is new. This is a major way of how people will be finding you and your business ! Are you on it?
To Your Success,