Waxhaw, North Carolina - March 12, 2013 – March is Brain Injury Awareness Month, which recognizes the 1.5 MILLION people who suffer from traumatic brain injuries every year. The B.I.G. Ride will host a one-day charity bicycle ride to support Brain injury programs at Hinds Feet Farm on March 16, 2013 at 8:30am.
The B.I.G. Ride, a non-profit cross-country bicycle tour, was founded in 2001 by Lee Anne Barry to raise awareness and funds for brain injury programs and related programs. Lee Anne, a Charlotte resident, was a brain injury survivor and spoke nationally at schools, churches, YMCA’s, and throughout various media outlets advocating for brain injury, and bicycle helmet safety. She paid the ultimate price for her passion on the last day of her fourth cross-country tour when she was hit and killed by an inattentive driver in Charlotte, NC. Since her death, Ben Barry, her husband and Director of The B.I.G. Ride, and son Christian completed a fifth B.I.G. Ride cross-country tour in 2010.
The March 16th No-Brainer Ride is an attempt to bring the message of The B.I.G.. Ride down to the local level and draw more supporters on an annual basis. “It is the long-term goal of the No-Brainer to franchise this format across the state, region and country, bringing the dream of raising brain injury awareness and support into fruition”, said Barry.
The No-Brainer Ride for Brain Injury Awareness is a public event for casual and accomplished road cyclists from all around the region. An estimated 150-200+ cyclists are expected to participate in the 28 and 70 mile route options. The ride will begin at 8:30am from The Shoppes at Wesley Chapel 5955 Weddington Road, Wesley Chapel, NC.
Since its inception in 2001, The B.I.G.. Ride has conducted five cross-country tours and several local bicycling events in North Carolina. The non-profit organization’
Ben Barry, Director
1501 Waxhaw Indian Trail Rd.,
Waxhaw, NC 28173