“It’s a good thing,” said Tony Robbins, co-owner of Business Breakthrough International, “that the ASTD has taken the pains to research and confirm what salesmen have known for hundreds of years. It makes things easier for us and for other sales trainers to substantiate our hot techniques with cold statistics from the report. It saves time and provides direction.”
So, what’s so big about the ASTD’s report? Tony Robbins of BBI said, “People have been sailing the seas guided by the North Star for thousands of years, but the invention of the Mariner’s Compass made things easier: a clouded sky no more remained a barrier to finding the North. And latest industry reports work the same way in helping those engaged in sales training.”
For those in sales training, insists Tony, gaining trust of those attending a session is fundamental in imparting effective training. And people believe in latest numbers. So, the “State of Sales Training 2012” is definitely important.
Speaking on the report, Tony Robbins of BBI said he found the approach of ASTD very refreshing as it is one of those few reports where the first section is dedicated entirely to “Who Performs Sales Training?” “It talks about us,” said Tony, “we talk all the time about products and sales and how to clinch sales and build businesses – but nobody talks about us, the business consulting firms that make sales training happen.”
“Another big difference is,” said Tony, “that the entire report admits the necessity of sales training on “as is needed” basis – which is the only practical way to train sales teams in a world where the goal posts keep shifting continually.”
Business Breakthroughs International is a business development company founded by Tony Robbins and the late Chet Holmes. The company provides a host of sales training and business development consultation programs geared towards fuelling business growth. You can access their website here http://www.businessbreakthroughs.com/
