While marketing Saashi, their private label brand of Diamond Jewelry, company has also tied up with Gitanjali to offer globally accredited lifestyle Jewelry brands like D’damas, Asmi, Nakshatra, Gili, Parineeta, Diya, Gdivas, Sangini to their customer base in smaller towns. edabba has already touched a customer base of 5 million people who are potentially India’s power for future growth and new opportunities.
Through its network of 200 stores, the brand will feature online around 1000 products of Diamond rings, pendants, bangles, earrings, necklace set among others. This exquisite and high quality range of Diamond Jewelry is been selectively preferred and featured to offer to customers, the international experience of buying and wearing Jewelry. Shine on studio which gives an online experience of trying Jewelry to see how it blends with ones personality, colour, tone is something very exclusive to www.edabba.com.
Prices starting from Rs 5000/- for daily wear, office wear & party pieces, will go upto Rs 10 lacs for wedding Jewelry.
‘Our assortment comes with the positioning of high quality Diamonds available at better prices with due certification and hassale free return policy. Women have high aspirations for quality Diamond Jewelry and we are making it available through our edabba trust points in Tier II and III cities ’ says Manoj Kumar, CEO, edabba.com
About edabba.com :
Founded in Apr’ 2011, edabba.com offers at great prices, the widest assortment of Mobiles, Jewelry, IT products, Electronics, Appliances, Travel and others, to Indian shoppers.
Unique model that combines ecommerce and physical platform, empowers customers with power of online shopping through its physical Touch points called edabba Trust points.
Company has the largest network of over 200 Trust points in cities like Dehradun, Patna, Vizag, Jaipur, Goa, Ranchi, Ludhiana (to name a few) and is one of the largest e-retailer of top mobile brands like Samsung and Nokia.
Delivering to nearly 6000 towns and cities, edabba features over 5000 products across multiple national and international brands, that are otherwise not accessible to people in cities beyond metros/mini metros
Within 20 months of operation, edabba has already touched approx 5 million potential customers in smaller towns who can shop online with complete trust through human interface without use of credit card and technology knowledge