The star, who was in conversation with Jonathan Dimbleby, already sees herself as an eco-builder. “I did a programme for the BBC called Girl Friday where I was left on a desert island for nine days to fend for myself and build my own shelter. It was a humbling experience.”
Joanna is passionate about living sustainably. She first became aware of heating during her childhood, in an old Victorian house that was ‘fabulously cold’ in winter. “Every window had drafts and we used rolled up newspaper to stop them and when I had a baby we used nappies so the house became pretty tragic.”
That experience taught her the value of energy-efficient homes. She said Government incentives were vital in encouraging people to invest in a sustainable future. And with the world population likely to rise from 7bn to 9bn by 2050, Joanna feels the need to act now is critical.
“We have to stop proliferating like the plague and using stuff as if it goes on forever. This world matters to us. I never believe in relying on Governments to do things. We must do it ourselves,” she said.
Tom Broughton, Ecobuild Brand Director, said: “To have such a passionate campaigner like Joanna Lumley at Ecobuild will help us all transform the way we live.”
Ecobuild, the world’s biggest showcase for sustainable design and construction, is at London’s Excel exhibition and conference until 7 March.
With 1,500 displays, 150 conference and seminar sessions and more than 1,100 expert speakers, plus dozens of interactive and educational attractions, it has become as essential date in the diary for suppliers, installers and specifiers.
Joanna finished by saying she believes every single person counts and every small step makes a difference. “We can all affect the mind-set of the nation.… collectively we can’t be stopped,” she said.