Smith & Nephew, a industry leader in medical sales and ingenuity, posted a very positive year in 2012
Good underlying growth in Q4 with revenue up 3% at $1,077m and trading profit up 2% at $272m
Strong Full Year - underlying growth in revenue up 2% to $4,137m and in trading profit up 6% to $965m
Full Year trading profit margin up 80bps to 23.3%, driven by actions to implement strategic priorities
Final Dividend up 50% to 16.2 cents per share, giving total 2012 dividends of 26.1 cents per share
Bayer, a world renounced company in both medical sales and pharmaceutical sales also had a good year in 2012
Sales of the HealthCare subgroup rose by 4.2% (Fx & portfolio adj.) in 2012 to €18,612 million (reported: +8.4%), with both the Pharmaceuticals and the Consumer Health segments contributing to this growth. Business developed especially well in the emerging markets and in North America.
Both of these companies posted good revenues for the year of 2012. These companies, among others are growing and putting more energy and time into researching new and more advanced medical technology. With companies such as GE Healthcare, Bayer, Philips, Smith & Nephew, among others; always innovating and creating new and better medical technology that helps to better the human condition, the rise in need for medical supplies will most likely transfer into a need for industry trained sales representatives.
For those looking to enter a career in medical sales there is an excellent vocational program to aid them in their career search. RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions.
Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for Representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy.
For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more.
The National Association of Medical Sales Representative™
For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198.