Enhanced Digital Menu Board Features
Today’s enterprise sign software providers provide some of the most professional and enhanced features on the market. Deploid prides itself on the ability to showcase and manage large batches of content assets across multiple sites from a single, centrally-managed server.
With content managed from a single location, digital menu board network operators are able to be much more efficient in how they create, manage and publish high-definition signage content. One of the key concepts and features included in the software is the ability to schedule content for particular times of day—a feature known in the industry as day-parting.
Day-parting allows for specific content assets to be showcased and playback at specific times of day. For digital menu board operators this is particularly helpful. Menu board content can be played-back at specific times of day. Breakfast, lunch and dinner menus will display automatically and according to a prearranged schedule.
Upselling and Cross-selling
Perhaps one of the best and most beneficial aspects of digital menus is the ability to upsell and cross-sell various products provided by the company. For instance, a restaurant, night club, coffee shop or bar could place products on the menu board with higher margins in video format to get restaurant buyers to buy higher margin products on a more regular basis. Studies have shown sales increases of up to sixty percent when utilizing digital menu board technology to drive traffic to specific products within a quick serve restaurant.
Additionally, products sold on the digital menu can be showcased with dynamic video, Flash and sound, giving them an additional boost from a viewer’s perspective, further adding value to the ambiance of your business.
Deploid is a digital signage software vendor, providing digital sign software and hardware to businesses in various sectors including government, transportation, retail, and hospitality. Deploid has helped companies like Marriott grow their business by installing digital signage at the point-of-purchase. The company is located in Seattle, WA.